The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with research... Read more ›
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The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this... Read more ›
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AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech app marketers fast-track their user acquisition strategies. Titled The Mobile OEM Advertising Playbook for Fintech Apps, the playbook delivers concise, insight-driven strategies for acquiring high-quality users through mobile OEM channels and alternative app stores across key global markets. With traditional ad platforms becoming more restrictive and saturat Read more ›
0
App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered. Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and... Read more ›
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In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services... Read more ›
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ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly competitive ad environment, advertisers are under pressure to deliver better results with tighter budgets. By partnering with global demand-side platforms (DSPs), such as Kwai, ROIBest transforms how ads are built, delivered, and optimized. Advertisers’ key challenges As advertisers face the dual challenge of rising costs and underperforming campaigns—often due to Read more ›
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In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details,... Read more ›
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Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app... Read more ›
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Join Yodel Mobile on Thursday 3rd April at 2.30pm GMT for How to get your app featured on the App Store, a free webinar exploring how you can boost your app’s visibility. Whether you’re launching a new app or looking to scale your current app, this webinar will offer actionable insights to help improve your app’s performance and drive downloads. What will you learn? During the session, our app growth... Read more ›
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The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up to £500 still on the table. The event will bring together over 800+ in-person attendees, with 70+ speakers across 7 content stages covering app growth, user acquisition, retention, ASO, monetization, and more. It’s a one-day deep dive into the strategies driving mobile growth in... Read more ›
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The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes. Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes. The playbook explores key shifts in adtech, including: Expanding in emerging markets: Countries... Read more ›
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App Promotion Summit London is set to return to The Brewery on April 24, 2025. APS has become a cornerstone of the app industry, bringing together forward-thinking app growth leaders from around the world. This year will be no exception with over 800 senior app marketers, product strategists, and growth experts from leading global brands in attendance. The Early Bird ticket sale ends next week. This is your chance to... Read more ›
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App Promotion Summit London is set to return to The Brewery on April 24th, 2025. APS has become a cornerstone of the app industry, bringing together forward-thinking app growth leaders from around the world. This year will be no exception with over 800 senior app marketers, product strategists, and growth experts from leading global brands in attendance. The Early Bird ticket sale ends next week. This is your chance to... Read more ›
0
Looking to scale your app business and forge high-value connections? The Global Growth Meetup Berlin 2025 brings together top app developers, industry leaders, and growth strategists to explore cutting-edge tactics for navigating the evolving global app economy. Set in the heart of Berlin, this exclusive event offers a focused environment to exchange ideas, gain expert insights, and uncover new opportunities for sustainable growth. What to expect: Gain insights from industry... Read more ›
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Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first senior marketing hire, brings a wealth of experience from leading agencies, including MHP Group, Croud, and Medialab. Most recently, as Head of Marketing at MHP Group, she focused on multi-channel campaigns, brand positioning and strategic partnerships to drive measurable business outcomes. Founded in 2007, Yodel Mobile... Read more ›
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![Running better mobile marketing campaigns [guide]](https://times42.com/media/3/6/3/10171363_640x200.jpg "Running better mobile marketing campaigns [guide]")
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say? SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024,... Read more ›
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Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership enables Tenjin’s customers to measure and optimize the performance of their mobile app campaigns across Meta’s platforms, such as Facebook and Instagram. Christopher Farm, CEO and Co-Founder at Tenjin, said about the partnership: “Integrating with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers. Meta... Read more ›
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You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets. To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale efficiently while controlling acquisition costs.... Read more ›
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The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year’s APS brings together 800+ app marketers and product leaders from the world’s top brands for a day of networking, insights, and growth strategies. With bookings up 37% from last year, this year’s APS London is set to be the biggest and most impactful yet.... Read more ›
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ContextSDK has unveiled a new case study showcasing how Wizz, one of France’s top friend-finding apps, transformed user engagement and retention using real-world context data. By leveraging ContextSDK’s advanced context-aware technology, Wizz optimized in-app interactions, leading to significant increases in conversions, revenue, and overall user satisfaction — all while maintaining a strong commitment to privacy. Unlocking the power of context-aware engagement The case study provides an in-depth look at ho Read more ›
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Most popular sources
Business Insider
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33% 16 |
Tom's Hardware
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24% 22 |
Gizmodo
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11% 5 |
CNET
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5% 3 |
Mashable
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4% 1 |
| View sources » | |
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12.07.2025 20:05
Last update: 19:55 EDT.
News rating updated: 03:01.
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