In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features. It helps teams design... Read more ›
0
In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features. It helps teams design... Read more ›
0
The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insight and... Read more ›
0
The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience. At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent... Read more ›
13
The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner. Taking place May 20–22 at the iconic MGM Grand, this year’s edition promises three days of world-class content, high-stakes networking, and tactical insight across every corner of the app economy. And yes — we’re pleased to announce that Business of Apps is an... Read more ›
0
APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly... Read more ›
0
Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away. In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile performance.... Read more ›
0
At HilltopAds, one of the top advertising networks since 2013, bloggers and influencers can monetize traffic from any social media or mobile app with a new Shortened DirectLink. This tool offers a streamlined, platform-friendly way for publishers, influencers, and marketers to monetize clicks from networks like Facebook, Instagram, Twitter, Telegram, TikTok, and others. What is Shortened DirectLink? The Shortened DirectLink is a compact version of the standard DirectLink, designed specifically... Read more ›
0
Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away. In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile performance.... Read more ›
0
The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you haven’t done so already — and attend the biggest app industry event of the year. We’re also excited to announce that the official APS London Networking App is now live. Whether you’re attending to learn, connect, or grow your app business (or... Read more ›
0
The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with research... Read more ›
29
The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this... Read more ›
0
AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech app marketers fast-track their user acquisition strategies. Titled The Mobile OEM Advertising Playbook for Fintech Apps, the playbook delivers concise, insight-driven strategies for acquiring high-quality users through mobile OEM channels and alternative app stores across key global markets. With traditional ad platforms becoming more restrictive and saturat Read more ›
0
App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered. Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and... Read more ›
0
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services... Read more ›
0
ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly competitive ad environment, advertisers are under pressure to deliver better results with tighter budgets. By partnering with global demand-side platforms (DSPs), such as Kwai, ROIBest transforms how ads are built, delivered, and optimized. Advertisers’ key challenges As advertisers face the dual challenge of rising costs and underperforming campaigns—often due to Read more ›
0
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details,... Read more ›
0
Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app... Read more ›
23
Join Yodel Mobile on Thursday 3rd April at 2.30pm GMT for How to get your app featured on the App Store, a free webinar exploring how you can boost your app’s visibility. Whether you’re launching a new app or looking to scale your current app, this webinar will offer actionable insights to help improve your app’s performance and drive downloads. What will you learn? During the session, our app growth... Read more ›
0
The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up to £500 still on the table. The event will bring together over 800+ in-person attendees, with 70+ speakers across 7 content stages covering app growth, user acquisition, retention, ASO, monetization, and more. It’s a one-day deep dive into the strategies driving mobile growth in... Read more ›
0
Most popular sources
Business Insider
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34% 11 |
Gizmodo
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10% 2 |
MacRumors
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9% 5 |
Android Authority
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6% 1 |
Wired
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4% 3 |
| View sources » | |
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30.07.2025 01:00
Last update: 00:55 EDT.
News rating updated: 07:50.
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