 We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboarding optimisation, retention and product-led growth. Our in-person conference at The Brewery on 25th April will feature a main stage exploring app growth across the funnel plus 3 workshop rooms and a brand-new-for-2024 roundtable zone. We... Read more ›
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Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality programmatic video ads. Сompany’s mission is to improve monetization opportunities for mobile and web publishers, providing them with cutting-edge programmatic technology. While the synergy of built-in AI/ML algorithms and human team experience unlocks additional optimization potential, a convenient platform interface make Read more ›
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App Promotion Summit London is gearing up for an explosive 2024 edition, and we want YOU to be a part of the action. Ticket sales are up 12% on last year’s conference and we are on track to hit 700+ in-person attendees at The Brewery on Thursday 25th April – making this our biggest APS event ever. Here’s a sneak peek into the irresistible momentum building up: – We’ve registered... Read more ›
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![Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]](https://times42.com/media/7/6/0/7755760_640x200.jpg "Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]")
Chances are it happened to you too – some of the apps on your phone let you down when you needed them the most. They crashed when you needed that small piece of information for something important and relevant at that moment. Wouldn’t be awesome if that never happened? Join our webinar featuring Colin Contreary, Head of Content at Embrace and James Cooper, Director, Business of Apps  on February 28th... Read more ›
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We’re excited to announce the dates for our 2024 US events. App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June. App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area. We’ll be exploring the new era of app growth and bringing you the latest... Read more ›
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Mobile marketing platform Gamelight is set to achieve an impressive $1 billion annual revenue in 2024, just one year after its launch. The secret to Gamelight’s success lies in the award-winning AI algorithm, which revolutionizes the way mobile marketing campaigns are being executed. Gamelight’s co-founder Günay Aliyeva shares: “How did we achieve this? We built a hyper-effective AI algorithm that reaches partner goals without any human intervention, skipping months of... Read more ›
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We’re excited to announce the dates for our 2024 US events. App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June. App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area. We’ll be exploring the new era of app growth and bringing you the latest... Read more ›
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AdMaven is shaking up the affiliate marketing game by launching its new tool: Content Locker. This ingenious solution unlocks the hidden potential within your content to capture more leads and drive higher engagement. Integrated directly into the AdMaven platform, Content Locker temporarily restricts access to content until users complete a desired action, such as submitting their email address or participating in a promotion. AdMaven’s senior management reaffirms that Content Locker... Read more ›
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Going into 2024, the app industry will face new challenges and experience some big changes. At APS London on 25th April, we will be exploring this new era of app growth and bringing you the latest trends and practical advice in a range of talks, workshops, panels and roundtables (with plenty to get your teeth into!). The topics driving this new era will be covered in our agenda: AI-enabled app... Read more ›
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As we bid farewell to the holiday season’s peace and calm, App Engagement Monthly is here to jolt you into 2024 with an invigorating burst of insights, ideas, and inspiring innovation. In this monthly curated edition, I’ve unraveled the trends poised to shape the app engagement realm throughout the upcoming year. Time to get your 2024 engagement strategy ready! The start of a new year is also a great time... Read more ›
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It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than ever before. So what are today’s top eCommerce brands doing right? How are they using mobile marketing to improve customer engagement and increase revenue in this booming retail landscape? Join Patrick Eichmann, General Manager for the Americas... Read more ›
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BidsCube, a full-stack programmatic advertising company, has officially unveiled its strategic collaboration with Pixalate, a leading platform specializing in ad fraud protection, privacy, and compliance analytics. The partnership aims to address the growing concerns surrounding ad fraud within the programmatic advertising space, providing publishers and advertisers with a more secure and trustworthy environment. This collaboration reinforces BidsCube’s dedication to providing safe and compliant programmati Read more ›
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This shall be my last post for BusinessofApps. After a decade of sharing insights, trends, and stories from the world of mobile apps, it comes with a mix of gratitude and sadness. If the app world teaches us anything, it’s that things move incredibly fast. So in the spirit of dynamic shifts, let me leave you with an overview of the top trends of 2023. In 2023, the mobile app... Read more ›
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APS London is back on 25th April 2024 and it’s going to be bigger than ever with a new venue and capacity for 700+ app marketers, product and growth attendees and an expanded exhibition area. We will be covering the latest app growth topics including AI, SKAN, Apple Search Ads and first party data. Apply here to take part as a speaker. We would like to offer you early access... Read more ›
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When it comes to in-app audio advertising, research conducted by Odeeo, an Israel-based in-game audio ad platform, found that more than 90% of audio ads manage to capture gamers’ attention without being skipped. This percentage jumps even higher, exceeding 95%, when it comes to shorter ads. Let’s take a look. First ads have the highest click-through rates Based on an analysis of 75 million ad impressions and a collaboration with... Read more ›
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In recent years, the mobile advertising industry has come under increased pressure from consumers and regulators to limit the sharing of users’ cross-app behavioral data. In response, Apple rolled out their App Tracking Transparency framework (ATT) in 2021, and Google is currently developing their own privacy-centric ad framework called the Privacy Sandbox. While in-app advertising remains a lucrative channel, advertisers must adapt their approach to ensure they achieve the best... Read more ›
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For many years, app stores were the go-to places for finding, selling, and making money from apps. But today, game and content creators want more flexibility and options. They’re looking for ways to sell their content in a more versatile manner that can reach a broader audience while giving them direct feedback from customers. New research from content monetisation solutions expert Coda and Niko Partners sheds light on what’s happening.... Read more ›
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TikTok has just become the first non-gaming app to rake in an impressive $10 billion in consumer spending, as reported by data.ai. This year, the app has crossed the $1 billion mark for earnings during Q1 to reach $10 billion by the end of the year. TikTok joins rank of highest-grossing apps TikTok joins an exclusive club of top-grossing mobile apps, including Candy Crush Saga, Honor of Kings, Monster Strike,... Read more ›
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User acquisition is a pivotal concern for app developers in today’s fast-paced digital landscape. AppsFlyer, recognised as a global leader in marketing measurement, attribution, and data analytics, has recently made a strategic move that underscores the significance of this challenge. Oolo by AppsFlyer AppsFlyer just acquired oolo, a prominent AI-powered platform specialising in user acquisition and monetisation decision-making. This acquisition reinforces AppsFlyer’s commitment to providing comprehensive s Read more ›
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Chinese app developers are not only thriving internationally but also reshaping the global app ecosystem. Based on new data from Adjust, Chinese-developed apps are making significant inroads into various countries. Let’s dive in! India Emerges as Key Market for Chinese Export Apps While India wasn’t traditionally considered a dominant market for Chinese export apps, recent data highlights its significant presence. In 2023, India stood out with an impressive 50% availability... Read more ›
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Most popular sources
Business Insider
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44% 3 |
MacRumors
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7% 1 |
The Verge
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6% 1 |
Engadget
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6% 4 |
Android Authority
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5% 1 |
| View sources » | |
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26.06.2024 12:15
Last update: 12:11 EDT.
News rating updated: 19:13.
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