Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as Vice President & General Manager, Americas for its mobile advertising and connected TV technology platform, Smadex. Reporting directly to Chief Revenue Officer Phil Gontier, Jamil will lead Smadex’s US expansion strategy, building on the division’s robust growth trajectory while leveraging Entravision’s extensive market presence and deep-rooted industry relationships to accelerate succe Read more ›
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The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, 2025. The summit will unite app marketing, growth, product, CRM and revenue leaders to share cutting-edge tactics and actionable strategies to grow and scale apps in 2025. This year’s event promises an unparalleled opportunity for attendees to learn and network with top-tier app marketers and product experts. Featuring interactive... Read more ›
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Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a... Read more ›
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App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering cutting-edge insights into scaling and optimizing app performance. Industry leaders will explore crucial topics, including leveraging AI in app marketing, privacy-first user acquisition, enhancing retention, and exploring subscription-based business models and new marketing channels. The summit will feature over 60 speakers delivering more than 35... Read more ›
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With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey. This success reflects the company’s commitment to supporting developers and game publishers globally. Using AI-driven tools, Gamelight has become a leading force in helping games thrive in a crowded marketplace. Personalised player connections At the heart of Gamelight’s platform is its ability to deliver personalised recommendations. By... Read more ›
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App Promotion Summit Berlin 2024 is taking networking and conference planning to the next level with the launch of its event app. Designed to empower attendees, the app offers an array of features to maximize engagement and opportunities during the summit. What you can do on the app: Build your app growth network: Browse the attendee list with intelligent filters to discover valuable connections. The AI matchmaking feature provides personalized... Read more ›
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In a bold move to democratize App Store Optimization (ASO), APPlyzer is thrilled to announce that its state-of-the-art keyword tracking tools are now available for free, indefinitely, for up to 100 keywords. This unprecedented offer allows developers to monitor an unlimited number of apps and competitors across all countries and languages without any financial investment. Barrier-free ASO tools for developers In today’s hyper-competitive digital marketplace, accessing and leveraging accurate ASO... Read more ›
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Bringing together 500+ app marketing, growth, product, CRM, and revenue experts for a day filled with insights, learning, and networking, App Promotion Summit Berlin 2024 is set to take place on Thursday, December 5th at the iconic Hotel Adlon in Mitte. If you want to join the stellar line-up of speakers, apps, and brands who will be there, now is the time to secure your spot. Early Bird ticket sales... Read more ›
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We are excited to unveil the 2024 shortlisted finalists for the App Growth Awards, presented by Gamelight. This marks its eighth year of recognizing excellence in the global app industry. Our expert panel of 18 independent judges whittled down over 200 submissions. The impressive variety of submissions from diverse companies underscores an industry full of innovation and ambition. All of the shortlisted finalists will be celebrated and the winners announced... Read more ›
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Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, reinforcing its position as a leading mobile marketing platform. This prestigious recognition highlights Gamelight’s success across multiple genres and geos, including its rapid expansion into Japan and South Korea, where it also ranks among the top platforms. Dominating the rewarded user acquisition landscape The AppsFlyer Performance Index... Read more ›
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According to multiple industry forecasts, the fintech market is expected to exceed $900 billion by 2030. This growth is fueled by adoption and innovation in digital payment solutions, such as mobile wallets, blockchain tech, and contactless payments. Machine learning-powered performance advertising solutions company Moloco has put together a fintech app marketing guide that covers open internet marketing channels. With this guide, you will learn: Why walled gardens aren’t enough: Understand... Read more ›
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App Promotion Summit returns to Berlin on Thursday 5th December and we’d love to see YOU there. Join 500+ app marketers and product leaders from the world’s leading apps and brands including: Taxfix, Flo, Vinted, Clue, Babbel, FREENOW, Bonial, DocMorris, Funstage, Blinkist, EnBW, Zalando, adidas Runtastic, ParshipMeet Group, Deutsche Telekom, Yubo, Bitpanda, OpenTable, Lotum, Prematch, Kleinanzeigen, JAUMO, Fastic, calimoto, SYBO Games, NeuroNation, Skoove, IQ Option, Kolibri Games, The Telegraph, Readdle,. Read more ›
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The App User Acquisition Ecosystem Market Map is now live. This comprehensive resource is designed to help app developers, marketers, and businesses navigate the intricate and dynamic world of user acquisition. With mobile apps playing an increasingly central role in people’s digital lives, having the right platforms, networks, tools, and services is more crucial than ever for success. From app store marketing, analytics, retargeting, and the major ad networks and... Read more ›
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Today app marketers face a number of challenges with growing their app’s user base and retargeting is a proven solution to tackle them. As user acquisition costs continue to rise, retargeting existing app users provides a real cost-effective alternative. Also, data-drive insights and personalization enable retargeting to bring back users who abandoned the app. User data privacy regulations caused deprecation of third-party cookies and retargeting is the tool to use... Read more ›
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App Promotion Summit Berlin is the place to learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions. We’re excited to share a preview of the 2024 agenda, which will feature 6 stages of content, 50+ speakers, across 30+ sessions. App Promotion Summit Berlin will include some of the world’s top app growth and product experts including: Aitor Abonjo, Director... Read more ›
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![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/0/5/2/9262052_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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We hope you can join us in Berlin this December for Europe’s most loved app event. Super early bird ticket sales end this Friday and can save you up to €500. App Promotion Summit Berlin always sells out so now is the time to register if you want to attend alongside other app marketing, growth, product, CRM and revenue leaders. You’ll be able to enjoy lots of networking experiences including... Read more ›
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Are you ready for the next app growth frontier? Join us at App Promotion Summit Berlin to get ready to scale and grow apps in 2025. As we reach the final quarter of 2024 the app industry is on the cusp of a new wave of sustained progress. Everyone has a smartphone with base of 500m in the EU alone. Device functionality continues to improve with AI, connected devices and... Read more ›
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![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Don’t forget to submit your details at the end of the survey for your chance... Read more ›
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01.04.2025 21:52
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