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841 Mapping the app marketing ecosystem

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 05/21/2025 04:51 EDT

Mapping the app marketing ecosystem

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task. That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of the platforms and

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