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Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task. That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of the platforms and
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Business of Apps
The Netflix series based on Liu Cixin's sci-fi novel aired its first season in 2024 and was renewed—but there haven't been many updates since. Read more ›
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The iOS 18.6, iPadOS 18.6, and macOS Sequoia 15.6 updates that Apple released today address dozens of vulnerabilities, according to Apple's security support documents. None of the vulnerabilities are known to have been actively exploited in the wild, but it's still a good idea to install the new updates right away. There are over 20 vulnerability fixes in iOS 18.6 and iPadOS 18.6. An issue with Accessibility could let a... Read more ›
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Apple today released iOS 18.6 and iPadOS 18.6, the sixth updates to the iOS 18 and iPadOS 18 operating systems. iOS 18.6 and iPadOS 18.6 come more than two months after the release of iOS 18.5 and iPadOS 18.5. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. iOS 18.6 addresses a Photos-related bug that could prevent users... Read more ›
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Apple today provided beta testers with updated beta firmware for the AirPods Pro 2 and AirPods 4, allowing them to test the new AirPods features in iOS 26, iPadOS 26, and macOS Tahoe. The firmware is only available to developers and public beta testers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. The firmware has a build... Read more ›
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A laptop will cost you more today, but maybe one day you'll get a check in the mail. Read more ›
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The new Video Overviews feature turns your documents into narrated slide videos with custom visuals. Read more ›
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Apple today released tvOS 18.6, the latest version of the tvOS operating system. tvOS 18.6 comes 11 weeks after the launch of tvOS 18.5, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.6 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who... Read more ›
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Apple today released watchOS 11.6, the sixth update to the operating system that runs on the Apple Watch. watchOS 11.6 comes more than two months after Apple released watchOS 11.5. The update is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.6 can be downloaded on a connected iPhone by opening up the Apple Watch app and... Read more ›
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YouTube is starting its age checks in the US, so maybe stop watching so many Roblox videos. Read more ›
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China’s AI messaging is starting to sound like “AI for all,” but the United States is split on its own tactic. Read more ›
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V-Color has announced its newest line of OC RDIMMs purpose-built for the Ryzen Threadripper 9000 Pro line, reaching up to 256GB on a single RDIMM. In some Pro motherboards, these kits are rated for up to 2TB total installed capacity. Read more ›
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Wesley LePatner was Blackstone's head of real estate and CEO of an evergreen real estate fund. She was a BI rising star. Read more ›
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TripAdvisor cofounder Steve Kaufer stepped down as CEO in 2022. Since then, he says some people have stopped responding to his LinkedIn messages. Read more ›
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OpenAI launches Study Mode for ChatGPT, intensifying a battle with Google over the future of AI-powered education Read more ›
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Microsoft is implementing age verification for Xbox users, in compliance with the UK's new Online Safety Act. Read more Read more ›
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Apple today released macOS Sequoia 15.6, the sixth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.6 comes a over two months after the launch of macOS Sequoia 15.5. Mac users can download the macOS Sequoia 15.6 update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. macOS Sequoia 15.6 is light... Read more ›
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Meta told employees it's developing a new type of coding interview where candidates will be able to use AI assistants. Read more ›
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60% of American adults use AI to search for information, but far fewer have adopted the technology for workplace productivity, according to a new Associated Press-NORC Center for Public Affairs Research poll. Only 37% of respondents reported using AI for work tasks, while 40% said they use it for brainstorming ideas. The survey of 1,437 adults, conducted July 10-14, reveals a significant generational gap in AI adoption. Among adults under... Read more ›
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YouTube will soon begin using AI-powered age estimation technology to figure out which users are under the age of 18. Starting August 13th, YouTube will detect underage users in the US based on their activity and the age of their account, allowing the platform to automatically apply restrictions. These accounts will get the same protections […] Read more ›
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Tesla signs $16.5 billion contract with Samsung to produce AI6 chips for robots, autonomous vehicles, and AI data centers. Read more ›
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Business of Apps
Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts presenting across three dedicated content stages. The event also promises outstanding networking opportunities. Tickets are currently available with savings up to $500, but prices increase after Friday’s deadline. Don’t miss out on the opportunity to be part of... Read more ›
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In today’s rapidly evolving mobile landscape, building a successful app requires navigating an increasingly complex ecosystem of tools and technologies. Modern development demands expertise across multiple domains — from backend infrastructure and testing pipelines to distribution strategies and cross-platform frameworks. User expectations have reached unprecedented heights while the market grows more competitive daily. Choosing the right development stack has evolved far beyond simple coding decisions to b Read more ›
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Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints... Read more ›
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In today’s rapidly evolving mobile landscape, building a successful app requires navigating an increasingly complex ecosystem of tools and technologies. Modern development demands expertise across multiple domains — from backend infrastructure and testing pipelines to distribution strategies and cross-platform frameworks. User expectations have reached unprecedented heights while the market grows more competitive daily. Choosing the right development stack has evolved far beyond simple coding decisions to b Read more ›
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Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative, enhancing HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key... Read more ›
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Most popular sources
Business Insider
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23% 5 |
Gizmodo
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9% 2 |
MacRumors
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9% 6 |
Ars Technica
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9% 5 |
Android Authority
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7% 3 |
| View sources » | |
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29.07.2025 15:27
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