Last week we had the pleasure of hosting the 7th annual App Growth Awards. We had over 250 entries from around the globe with a range of finalists across 16 different categories. All entries were evaluated independently by our panel of judges from the likes of GSMA, Omdia, CCS Insight and IBM. The winners are: App Advertising Platform – Gamelight App Analytics Platform – Swaarm App Data Platform – Data.ai... Read more ›
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Generative AI start-up, Titan AI, has just secured over $500,000 in pre-seed funding, led by Berkeley SkyDeck. This investment underscores the growing interest in generative AI, particularly within the gaming industry. Cheaper mobile game development Creating mobile games can be a costly endeavour, with some projects exceeding $250,000. Titan AI has devised an innovative approach to this challenge. The company is a generative AI gaming company that aims to streamline... Read more ›
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In 2023, hybrid casual games have seen a significant boost in revenues, surging by 30%. That’s according to the latest data from SensorTower. Let’s dive in. Hybrid casual is on a roll As we approach the end of the year, mobile hybrid casual games are expected to make over $2.1 billion in total revenue. The biggest increases in revenue were seen in action-based and puzzle hybrid games. The overall genre... Read more ›
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A group of 83 Spanish media organisations is taking legal action against Meta, the parent company of Facebook. They’re seeking damages amounting to €550 million. Let’s take a look. What’s the lawsuit all about? The lawsuit, filed by the AMI newspaper publishing association in a commercial court, accuses Meta of engaging in unfair competition within the advertising market. These media outlets argue that Meta gains an unfair advantage by extensively... Read more ›
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France, the driving force behind Europe’s mobile revolution, has a thriving app ecosystem. With over 76% of its population actively using smartphones, the market is set to exceed $7.3 billion by 2027. That’s according to the latest data roundup provided by app experts Adjust. Let’s dive in. Mobile game sessions rose 17% In 2022, French users spent an average of 3.9 hours per day on mobile apps, up from 2.7... Read more ›
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While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to the RetailX Middle East Ecommerce Region 2023 report, many people in the Middle East use social media, with Qatar having nearly 98% of its population on at least one platform. TikTok is gaining popularity rapidly,... Read more ›
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So you’ve evaluated your mobile app retention strategy and decided to launch a new retargeting campaign? But what happens next? How do you get started? What’s the best way to set and achieve your goals? Remerge has the solution in its complete guide to in-app retargeting. Remerge has covered everything you need to know about running app retargeting campaigns in 2024. The guide includes insights on how the programmatic ecosystem... Read more ›
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Spending on mobile gaming dropped by 5% to $110 billion in 2022, according to a new report from Shorooq Partners. The data provides important insights into the gaming scene in the Mobile, Esports, North Africa, and Pakistan (MENAP) region. Let’s take a look. Mobile gaming spending shortage Although mobile game downloads shot up in 2022, there was a global trend where spending on mobile gaming dropped by 5% to $110... Read more ›
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In the year since ChatGPT’s launch, the UK’s AI sector has experienced substantial growth. The number of newly established companies using ‘AI’ in their names has more than tripled, rising to 1,284, which represents a significant 202% increase. AI companies popping up all over the UK A recent study by media company Hard Numbers examining data from UK Companies House to quantify the expansion of the AI sector following the... Read more ›
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While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to make in-stream purchases, even though they still prefer dedicated eCommerce platforms. Majority of consumers opt for website over social media shopping A recent survey conducted by The Influencer Marketing Factory, in which 1,000 US consumers were... Read more ›
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While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to make in-stream purchases, even though they still prefer dedicated eCommerce platforms. Majority of consumers opt for website over social media shopping A recent survey conducted by The Influencer Marketing Factory, in which 1,000 US consumers were... Read more ›
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Adsterra is bringing a new game-changer to the stack of its famous Social Bar format: Interstitials are available for Self-Serve Platform advertisers! Interstitials used to be a privilege for managed accounts, but even so they reached an impressive 50% of ad demand among Social Bar users. Now, they’re not just an exclusive feature anymore: they are ready for action by all the savvy advertisers registered on Adsterra’s SSP. What are... Read more ›
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The advertising world is facing some tough challenges as its growth slows down by 5.3%. One big problem on the horizon is something called “invalid traffic” or IVT. Let’s take a closer look at the impact of IVT on ad waste and efficiency. 33% rise in fake traffic According to Lunio, a company that helps advertisers be more efficient, in 2024, advertisers might waste more than $71 billion on fake... Read more ›
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Migrating to SKAN 4 led to a reduction in the cost per acquisition and an increase in conversion rates, according to a new report from Adjust in collaboration with TikTok, which sheds light on the impact of iOS SKAdNetwork (SKAN) campaigns for mobile marketers. SKAN 4 reduces cost per acquisition The reduction in acquisition cost leads to greater scalability on iOS to benefit marketers aiming to refine their optimisation strategies.... Read more ›
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The ESPN app, acquired by Disney in 1995, has proven to be a lucrative investment over the years, with its valuation recently reaching an impressive $24 billion. According to a recent report by data.ai, the app has officially surpassed $1 billion in lifetime consumer spending. An app for sports enthusiasts Since its launch on iOS in May 2009 and on Google Play in June 2010, the ESPN app has become... Read more ›
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SuperScale, a company based in London that helps mobile games grow, recently published a report based on interviews with 500 game developers in the UK and US. It found that 43% of mobile gaming apps do not make it past the development stage. Let’s take a look. Many games stuck in development stage The fact that 43% of mobile games don’t make it past the development stage highlights the high... Read more ›
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Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales... Read more ›
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The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to the same period in 2022. That’s according to the latest Performance Index by data analytics firm AppsFlyer. Apple Search Ads and Meta lead in iOS gaming and non-gaming The objective... Read more ›
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A recent study conducted by the Pew Research Center has revealed a significant shift in news consumption habits among TikTok users in 2023. According to the study, the percentage of users accessing news through the app has surged from 22% to 43%. What’s happening? More users are checking news on TikTok According to the study, which was based on a survey of 8,842 US adults conducted between September 25 and... Read more ›
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American startup SplitMetrics, specialising in app growth solutions, just acquired Austria’s App Radar, a prominent app marketing and analytics platform, in an all-cash deal. A power move This strategic move brings together two industry leaders, creating a comprehensive platform offering AI-powered services, including paid user acquisition (UA), app store optimisation (ASO), conversion rate optimisation, and data analytics. Max Kamenkov, CEO and co-founder of SplitMetrics, said: “App Radar has a range... Read more ›
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Most popular sources
Business Insider
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44% 3 |
MacRumors
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8% 0 |
The Verge
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7% 2 |
Engadget
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5% 4 |
Android Authority
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5% 2 |
| View sources » | |
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26.06.2024 12:21
Last update: 12:16 EDT.
News rating updated: 19:13.
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