Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership enables Tenjin’s customers to measure and optimize the performance of their mobile app campaigns across Meta’s platforms, such as Facebook and Instagram. Christopher Farm, CEO and Co-Founder at Tenjin, said about the partnership: “Integrating with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers. Meta... Read more ›
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Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media buying: From design principles to user acquisition fundamentals, provides in-depth insights into key design principles and best practices that can enhance engagement, increase conversions, and maximize return on investment (ROI). With digital advertising becoming more competitive, creative design plays a crucial role in campaign... Read more ›
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Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key... Read more ›
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The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by some of the biggest mobile leaders and influencers to discuss the hottest tech trends, from privacy developments, app growth strategies, and campaign measurement to AI, creatives, and brand messaging. Now, you can get behind-the-scenes at one of the longest-running ad tech shows. Remerge has unveiled the winners of its inaugural... Read more ›
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You’ve reached an exciting milestone in your app’s journey, surpassing your early growth targets and achieving substantial scale in terms of installs, active users, and lifetime value. This is no small feat — congratulations! However, with growth come new challenges. The competition for user attention is fierce, and the cost of acquiring new users is steadily increasing. Rising CPIs (cost per install) can make it difficult to justify increased marketing... Read more ›
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MobileAction, a leader in App Store Optimization (ASO), app growth and mobile user acquisition, has unveiled its latest innovation with the release of its new ASO Intelligence tool — an advanced solution designed to make high-quality ASO insights accessible to all marketers and developers. With a flexible pricing model, the tool empowers indie developers, scaling startups, and enterprise publishers alike to maximize their organic visibility and optimize Apple Search Ads... Read more ›
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In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing marketing efforts are no longer optional — they are essential for growth. With millions of apps competing for user attention, businesses must leverage the right analytics tools to make informed decisions, enhance user experiences, and maximize revenue. At the same time, the app analytics space is more complex than ever.... Read more ›
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App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, and revenue scaling. This is your chance to learn from industry leaders, explore the latest strategies, and connect with top professionals shaping the app economy. What’s new in 2025? This year, APS London is bigger than ever, featuring: ✅ 7 content stages – covering every key aspect of... Read more ›
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![Unlock app growth in 2025 with Web-to-App strategies [online workshop]](https://times42.com/media/3/2/5/9994325_640x200.jpg "Unlock app growth in 2025 with Web-to-App strategies [online workshop]")
App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called Web Revenue Labs. Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at Paddle, will break down Web-to-App strategies and dive deep into the ins and outs of how they can help apps grow, reduce costs, and... Read more ›
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A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The guide, “Profit by Design (Shopping Edition)”, explores how high-performing ad creatives drive higher engagement, conversions, and long-term growth. The study emphasizes that compelling ad designs — incorporating the right formats, messaging, and interactive elements — are key to converting impressions... Read more ›
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As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can’t wait to welcome you to App Promotion Summit London on April 24th. This will be our biggest-ever event with 800+ attendees and a plethora of ways to learn how to grow and scale apps and make authentic connections. What’s more, we’ve already had registrations from leading apps including... Read more ›
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TikTok has reclaimed its crown as the world’s most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race for most of the year, with TikTok ending on 773 million downloads and Instagram on 759 million, according to data provided by Appfigures and AppMagic. Both apps had higher total downloads in 2024 than 2023. Instagram relies heavily on India for its downloads,... Read more ›
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App Promotion Summit, the premier event for app marketers and product experts, is gearing up to host its 2025 events in London (April 24th), New York City (September 18th), and Berlin (November 27th). These events will bring together industry leaders from top brands like Spotify, Reddit, DoorDash, CNN, and the Premier League, among others, to share cutting-edge strategies and insights on app growth. The 2025 editions of APS will explore... Read more ›
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The Finance App Market Map 2025 is now live and available to download. This infographic breaks down the finance app industry into its many subcategories and identifies the key players in each of these subcategories, providing a holistic overview of the sector. The finance app market has been one of the areas that has seen the most app-focused activity from both incumbents and new startups. This has come in the... Read more ›
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Intellifluence, one of the world’s largest warm contact influencer networks, is now home to over 250,000 influencers. Of those influencers, over 23,000 own or manage blogs, offering brands the ability to run social media and content marketing campaigns simultaneously. Since 2016, Intellifluence has enabled over 36,000 brands to collaborate with influencers and bloggers all over the world and has introduced proprietary features such as Herd Worth, which estimates the dollar... Read more ›
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The App Revenue Ecosystem 2025 Market Map is now live. This comprehensive resource is designed to help app developers, marketers, and businesses navigate the intricate and dynamic world of app revenue and monetization. Global app revenue has seen significant growth in recent months, with user spend across iOS and Google Play reaching $38 billion in Q3 2024 — an increase of nearly $2 billion from the previous record in Q2... Read more ›
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The countdown is on for App Promotion Summit London 2025. Launch tickets for the premier app growth event will close this Friday, January 17th. This is your chance to become part of the event that will help you learn how to grow and scale apps. APS London 2025 will make a dynamic return to the Brewery on Thursday, April 24th. Set to welcome over 800 attendees, this year’s summit will... Read more ›
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Beyond Borders: Mobile Gaming Insights for Global Growth, a new interactive report by Moloco, reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are located, how paid acquisition... Read more ›
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MobileAction has announced a significant expansion of its Apple Search Ads ecosystem, integrating Skai‘s (formerly Kenshoo) Apple Search Ads business into its platform. The partnership positions MobileAction as a premier Apple Search Ads partner, offering app developers and marketers a comprehensive suite of tools and support for user acquisition and growth. This strategic expansion enhances MobileAction’s capabilities, enabling it to deliver deeper insights and more robust solutions tailored to the... Read more ›
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Going into 2025, the app industry is on the cusp of a new wave of sustained progress. At APS London on 24th April, we will be exploring the key trends driving app growth in 2025 with a range of talks, workshops, panels and roundtables (with plenty to get your teeth into). Are you ready for the new app growth frontier? Embedding AI in App Marketing – take your AI workflows... Read more ›
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Most popular sources
Business Insider
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33% 16 |
Tom's Hardware
|
24% 22 |
Gizmodo
|
11% 5 |
CNET
|
5% 3 |
Mashable
|
4% 1 |
| View sources » | |
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12.07.2025 20:05
Last update: 19:55 EDT.
News rating updated: 03:01.
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