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934 How to better onboard users

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 2 place · 05/14/2025 09:11 EDT

How to better onboard users

In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features. It helps teams design flows that speak to what users actually ca

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