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672 Inside the big ideas from MAU Vegas 2025

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 2 place · 06/06/2025 08:26 EDT

Inside the big ideas from MAU Vegas 2025

From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 2025. But there are powerful patterns emerging. Here’s a look at t

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