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654 Web payments are changing the rules of app monetization

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 06/06/2025 09:02 EDT

Web payments are changing the rules of app monetization

App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on developers to implement web payment solutions..

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