App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
0
Consumer spending in shopping apps increased 37% during the Q4 holiday period compared to Q3 2022, marking a 30% higher rise than the same period in 2021. That’s given hope to retail marketers seeking to explore the mobile space and in-app purchases. In-app purchases are popular According to the latest State of eCommerce App Marketing report from AppsFlyer, retail apps, in particular, experienced a boost in revenue during the peak... Read more ›
0
If you’re still not entirely sure how to use short-form video to boost your app marketing success, Emplifi’s latest research “Unleashing the Power of Video: Key Trends Driving Social Media Engagement” offers some key pointers. Let’s dive right in. Reels to the rescue Based on an analysis of social media behaviours and ad trends in Q2 2023, the report found that Instagram Reels outperformed all other content types on social... Read more ›
0
The global mobile app market is set to reach a whopping 189 billion installs and generate $186 billion in revenues by 2027, according to the latest report from mobile experts Sensor Tower. Let’s check out the data. Full steam ahead There’s much reason to be optimistic with the latest data from Sensor Tower’s Mobile Market Forecast revealing a boost to mobile app installs and revenues over the next few years.... Read more ›
14
We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 30th November We’ll be bringing together the European app growth community to share new ideas, tactics and actionable strategies that will help you grow and scale in 2024. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions. As always, the... Read more ›
0
Ever wondered about which apps get the most downloads on the App Store and Google Play? An analysis from AppFigures has taken a closer look at download estimates including expanded country coverage. 300 downloads a day AppsFigures grouped apps by downloads and looked at all apps with more than 100 up to 10 million downloads in the last month. The analysis revealed that approximately 47.7% of the apps examined received... Read more ›
0
India has decided to impose a substantial tax on online gaming companies including app makers. The decision, announced during the 50th meeting held in New Delhi, entails treating online gaming on par with gambling, including activities like horse racing and casinos. What are the changes? Under the new levy, online games will be subject to a tax of 28% of their total value. This move signifies a notable shift in... Read more ›
0
Google has unveiled updates to its policy, aiming to provide new avenues for transactions involving blockchain-based digital content within apps and games available on Google Play. According to Joseph Mills, Google’s group product manager, this policy revision requires apps to maintain transparency with users regarding tokenised digital assets. Let’s dive in. Blockchain transparency Google noted that, as per the changes, developers are prohibited from promoting or glorifying potential earnings derived... Read more ›
0
It appears mobile is starting to bounce back after the initial economic downturn following the COVID pandemic and the war in Ukraine. Global in-app spending grew to a whopping $67.5 billion during the first half of 2023, according to the latest data from mobile experts data.ai. Glimmers of hope The global app market seems to have recovered somewhat following the challenges posed by the macroeconomic headwinds of 2022. The first... Read more ›
0
The number of apps with subscription models has grown rapidly in the last few years and nearly 30% of IAP spend came from subscriptions in Q1 2023. The app economy is projected to hit $614 billion by 2026 and apps across all verticals are building huge recurring revenue streams and engaged user bases through subscriptions. However, with monthly app subscriptions costing on average $8.94 and less than 2% of app... Read more ›
0
Instagram’s text-based app Threads reached an impressive milestone of 100 million signups within just five days of its launch on June 6. That’s according to the Quiver Quantitative tracker data. Threads, Threads, Threads As of July 11th, Threads users were up to 105 million. The milestone was also confirmed by Instagram’s very own Adam Mosseri, who wrote: “100 million people signed up for Threads in five days. I’m not sure... Read more ›
0
Female gamers now account for 37% of total gamers in Asia. That’s according to the latest report from Asian game market analytics firm Niko Partners. Let’s take a closer look. Gaming is for everyone Female gamers comprise more than a third of gamers in Asia, making them a force to be reckoned with. According to the latest research from Niko Partners, female gamers are growing at a rapid rate of... Read more ›
0
Global app install ad spend, which refers to the expenditure made by mobile apps to attract new users and encourage them to install their apps, is estimated to reach $94.9 billion by 2025. That’s according to the latest report from mobile app experts AppsFlyer. Market fluctuations The projected rise indicates a significant 20% growth compared to the figures recorded in 2023. But it’s important to note that ad spending in... Read more ›
0
A whopping 38% of all games developed in Brazil between 2020 and 2021 were primarily designed for mobile devices. That’s according to data from Abragames’ 2022 Brazil Games Industry Report. What does this mean for Latin America and the mobile gaming industry at large? Brazil emerges as a mobile gaming powerhouse Brazil has quickly emerged as a leading force in the global gaming market, currently ranking as the tenth-largest market... Read more ›
0
According to recent findings by analytics firm Adjust, the opt-in rates for Apple’s App Tracking Transparency (ATT) feature have grown significantly, reaching an impressive 37%. Among various gaming genres, hypercasual games topped the list with an opt-in rate of 44%. Gaming apps have the highest opt-in Apple’s ATT initiative aims to empower users by providing privacy controls and making it necessary for individuals to actively choose to allow data tracking... Read more ›
0
Screen readers may be the latest malware to watch out for according to testing from app shielding expert Promon. The company uncovered some pretty disturbing vulnerabilities among the top financial apps on the Google Play Store. Let’s take a look. What are screen readers? Screen readers are used to transform digital text into synthesised speech or braille output. That makes them essential tools for accessibility. And unsurprisingly, their main purpose... Read more ›
0
The majority of the top 50 mobile app publishers achieved notable monetisation success through in-app purchases last year, and this trend is expected to persist. New research from data.ai reveals the top app publishers by consumer spending and the factors driving their success. Mobile app usage in 2022 According to data.ai, mobile usage skyrocketed in 2022 reaching an average of 5 hours per day, with entertainment consuming a substantial 70%... Read more ›
20
SuperScale, a revenue growth platform for mobile game developers and publishers, just secured $5.4 million in a Series A funding round. The financing was spearheaded by Venture to Future Fund, accompanied by investments from Across Private Investments and Zero One Hundred. The cash injection is quite the milestone for a company that last secured seed funding in 2020. What SuperScale offers app developers Founded in 2015, SuperScale launched a Software-as-a-Service... Read more ›
0
User acquisition and app growth experts, Upptic, just launched a new product that targets creative workflows and digital asset management. Here’s what you need to know about the new Creative Hub. What’s the Creative Hub? Upptic’s Creative Hub aims to streamline and optimise various aspects of the creative process. This all-in-one platform facilitates efficient workflow management, seamless storage and organisation of assets, and delivers insightful analytics to evaluate creative performance.... Read more ›
0
Fitness and health apps saw some of the worst adoption on both app stores in Q4 2022 since the beginning of 2020. That’s according to a new report from performance marketing agency AdQuantum based on SensorTower data. Let’s take a look at the changing fitness app market, emerging trends and best-performing strategies. Why did fitness and health app adoption slow in 2022? The decline in fitness app uptake in recent... Read more ›
0
We are excited to announce that App Promotion Summit is coming back to San Francisco on Thursday 28th September 2023 with an event 100% focused on subscription apps. The agenda will cover how to drive subscription app growth through better analytics, acquisition, activation, monetization and retention. You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale subscription apps. Join us at... Read more ›
0
Most popular sources
Business Insider
|
62% 22 |
CNET
|
7% 1 |
GSMArena.com
|
6% 5 |
Mashable
|
4% 3 |
Tom's Hardware
|
3% 0 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
29.09.2024 02:29
Last update: 01:40 EDT.
News rating updated: 09:20.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.