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782 Majority of consumers do not trust social apps for online shopping

Business of Apps
Anne Freer @ Business of Apps 1 place · 11/28/2023 04:54 EDT

Majority of consumers do not trust social apps for online shopping

While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to make in-stream purchases, even though they still prefer dedicated eCommerce platforms. Majority of consumers opt for website over social media shopping A recent survey conducted by The Influencer Marketing Factory, in which 1,000 US consumers were interviewed to gain insights into their online shopping behaviours a

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