13 place 1

577 SplitMetrics acquires App Radar to boost AI-driven app growth solutions

Business of Apps
Anne Freer @ Business of Apps 1 place · 11/16/2023 04:36 EDT

SplitMetrics acquires App Radar to boost AI-driven app growth solutions

American startup SplitMetrics, specialising in app growth solutions, just acquired Austria’s App Radar, a prominent app marketing and analytics platform, in an all-cash deal. A power move This strategic move brings together two industry leaders, creating a comprehensive platform offering AI-powered services, including paid user acquisition (UA), app store optimisation (ASO), conversion rate optimisation, and data analytics. Max Kamenkov, CEO and co-founder of SplitMetrics, said: “App Radar has a range of ve

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