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688 Shopping on social apps is on the rise in the UAE

Business of Apps
Anne Freer @ Business of Apps 1 place · 12/01/2023 04:49 EDT

Shopping on social apps is on the rise in the UAE

While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to the RetailX Middle East Ecommerce Region 2023 report, many people in the Middle East use social media, with Qatar having nearly 98% of its population on at least one platform. TikTok is gaining popularity rapidly, while Facebook and Instagram’s reach for advertisers is declining. In Turkey, TikTok ads reach about 75%

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