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Migrating to SKAN 4 led to a reduction in the cost per acquisition and an increase in conversion rates, according to a new report from Adjust in collaboration with TikTok, which sheds light on the impact of iOS SKAdNetwork (SKAN) campaigns for mobile marketers. SKAN 4 reduces cost per acquisition The reduction in acquisition cost leads to greater scalability on iOS to benefit marketers aiming to refine their optimisation strategies. Adjust’s SKAN 4 was officially launched in October 2022, introducing featur
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Business of Apps
For the past two years, Donald Trump and the Republican Party could reasonably claim to have broad support for their anti-immigrant agenda. The public wanted less immigration, Trump promised to provide it, and much of the public trusted him to act. But things look a lot different now that he’s actually implementing that agenda. After […] Read more ›
1,771 fresh
Aachen-based TechVision Fund (TVF) II announced its closing with a fund volume exceeding €50 million to invest from the pre-Seed and Seed stages in promising tech startups, specifically those based in the Rhineland/NRW region as well as the Euregio Meuse-Rhine (Netherlands/Belgium). TVF II will run until 2035 and is the fourth generation of venture capital ... Read more ›
1,691 fresh
After living in the Northeast, I moved from New York City to Raleigh, North Carolina. I was surprised by the food, weather, and Southern culture. Read more ›
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A Russian lawmaker who regulates the IT industry said WhatsApp should prepare to stop offering its services in the country. Anton Gorelkin, the deputy head of the lower house of parliament's IT committee, said that it's very likely that WhatsApp will be placed on a list of restricted software, as Reuters reports. WhatsApp owner Meta is designated as an extremist organisation in Russia, which has banned Facebook and Instagram since... Read more ›
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Democrats want you to know that President Donald Trump definitely might be protecting a cabal of child abusers. Or so the party’s recent messaging suggests. For years, extremely online conservatives have been agitating for the release of the “Epstein Files” — a hypothetical trove of confidential documents that reveal the powerful co-conspirators of Jeffrey Epstein, […] Read more ›
864 fresh
Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years. Read more ›
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Rebecca Kelly Slaughter, one of the Democratic FTC Commissioners President Trump had fired back in March, said she looks forward to getting back to work. US District Judge Loren AliKhan has just ruled that her removal from the agency was "unlawful and without legal effect" and that she was still a "rightful member" of the commission. The judge explained that the firings violated protections that prevent a president from unilaterally... Read more ›
592 fresh
When Nintendo first announced the Switch 2's slate of launch titles, people were very quick to cry foul about how few original, exclusive games the company had lined up for its latest console. There were ports from other systems and updated versions of original Switch games. But Mario Kart World was the Switch 2's only […] Read more ›
587 fresh
With Formula One expertise, Bo plans to break 100 miles per hour on its nearly $30,000 Turbo scooter. Read more ›
519 fresh
I can't open LinkedIn without seeing a new post from a Microsoft employee who lost their job in the company's latest round of layoffs. Around 15,000 jobs have been eliminated at Microsoft over the past couple months - the biggest cuts at the company in more than a decade. I've spoken to more than a […] Read more ›
505 fresh
Fitbit users are having issues – here's all the latest info from users online, Fitbit itself and potential fixes. Read more ›
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Plus, Leonardo DiCaprio is developing a live-action Captain Planet series at Netflix. Read more ›
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Would you like Siri more if it had a face? Ever since Elon Musk added a weird anime girlfriend to Grok, I've been wondering if there's a not-so-distant future where all of our AI assistants are much more clearly personified. Grok makes it feel deeply uncomfortable, but I'm not so sure it has to be […] Read more ›
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A top economist has warned that the AI bubble could be more over-inflated than the dot-com bubble, suggesting that all of the AI companies are even more overvalued than their techy counterparts from 25 years ago. Read more ›
461 fresh
British video game composer and sound designer Peter Connelly, known for his work on the Tomb Raider series alongside the likes of Watch Dogs and Dead Island 2, has been jailed for 16 months after being found guilty of fraudulently claiming a second Covid loan. Read more Read more ›
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'Late Show' has been cancelled, the news coming days after Stephen Colbert accused Paramount of bribing President Donald Trump. Read more ›
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Thanks to design reuse and a modular approach, Nvidia's GB300 AI servers are set for a smoother rollout, with large-scale shipments expected in September 2025. However, liquid cooling remains a headache. Read more ›
367 fresh
Netflix confirms it used AI to generate video effects in its latest sci-fi epic, and that might be a good thing for smaller budget productions. Read more ›
347 fresh
A member of the NCA took advantage of their know-how and access to steal 50 Bitcoins from the Silk Road 2.0 founder. Read more ›
307 fresh
Business of Apps
Mobile video advertising faces challenges with measuring genuine user intent as click-through rates reach unprecedented levels, with industry analysis suggesting that accidental clicks may be driving a significant portion of app installs while authentic user engagement becomes more difficult to track. Speaking at App Promotion Summit London 2025, Tomás Yacachury, Strategic Partnerships Manager and Supply Lead at Kayzen, presented findings showing that video ad click rates have increased from 10-20%... Read more ›
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The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the industry and the many players in it performed in 2024. Here are some of the highlights: 1. Revenue Growth Continues Despite Market Maturity Global food delivery revenues rose 15.5% to $114.5 billion in 2024. The grocery delivery market also hit a new peak at $22.8 billion,... Read more ›
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Most popular sources
Business Insider
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28% 3 |
Gizmodo
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13% 4 |
The Verge
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6% 1 |
MacRumors
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6% 2 |
Android Authority
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5% 1 |
| View sources » | |
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18.07.2025 11:31
Last update: 11:26 EDT.
News rating updated: 18:21.
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