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Migrating to SKAN 4 led to a reduction in the cost per acquisition and an increase in conversion rates, according to a new report from Adjust in collaboration with TikTok, which sheds light on the impact of iOS SKAdNetwork (SKAN) campaigns for mobile marketers. SKAN 4 reduces cost per acquisition The reduction in acquisition cost leads to greater scalability on iOS to benefit marketers aiming to refine their optimisation strategies. Adjust’s SKAN 4 was officially launched in October 2022, introducing featur
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Business of Apps
Surbhi Madan, a senior software engineer at Google, says her life and career in the US feel temporary because of her visa. Read more ›
547 fresh
In addition to 'Superman,' Terence Stamp could also be seen (or heard) in 'Haunted Mansion,' 'Halo 3,' and 'Elder Scrolls IV.' Read more ›
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Crypto loans are back near bull-market highs, but last week’s $1B liquidation shows leverage is cutting both ways. Read more ›
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Today marks 43 years since the first commercial compact disc (CD) pressing. Polygram in Germany is credited with pressing the first copies of Abba's The Visitors on this date, back in 1982. Read more ›
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David Sacks, the White House AI czar, doesn't believe "AI psychosis" is real. But he does believe there's a mental health crisis in the country. Read more ›
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A large new submarine drone, dubbed Excalibur, can be controlled while it is 'submerged on the other side of the world.' Read more ›
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14 months ago a jury ruled against Boeing, awarding $81 million in damages to failed electric airplane startup Zunum. "Zunum alleged that Boeing, while ostensibly investing seed money to get the startup off the ground, stole Zunum's technology and actively undermined its attempts to build a business," the Seattle Times reported at the time. But two months later that verdict was overturned, Reuters reports, with U.S. district judge James Robart... Read more ›
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The first-ever World Humanoid Robot Games have come to a close with some new world records, but don't expect them to beat humans in a 100-meter dash any time soon. The three-day robotics event in Beijing, China that saw humanoid robots compete in everything from boxing to cleaning concluded this weekend. According to the World Humanoid Robot Games, more than 280 teams from 16 countries, including the US, Germany, Brazil... Read more ›
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Terrence Rohan, managing director of the Otherwise Fund, was one of Figma's first backers. He spoke to BI about the traits he looks for in a founder. Read more ›
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Here are some hints and the answers for the NYT Connections puzzle for Aug. 18, No. 799. Read more ›
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President Donald Trump’s administration is scrutinizing higher education. Last week, the White House issued a memorandum requiring all universities receiving federal funds to submit admissions data on all applicants to the Department of Education. The goal is to enforce the 2023 Supreme Court decision that ended race-based affirmative action. Days before the memo was released, […] Read more ›
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Valve’s Steam Beta is testing an overlay that tracks GPU usage more accurately than Windows Task Manager, including multi-process games. Early rollout is inconsistent, but once stable, it could give gamers real-time, reliable performance stats without extra apps, rivaling tools like MSI Afterburner. Read more ›
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Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor Aaron Perris:A new HomePod mini with an S9 chip or... Read more ›
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EV sales are up 27% for the first seven months of 2025 — for the world. But in America "For the first half of 2025, EV registrations rose 7% to 620,642, with market share inching up just 0.1 percentage point to 7.5 percent," reports Automotive News. America's new EV registrations were up 4.6% in June (compared to June of 2024), "But EV market share fell for the month and stayed... Read more ›
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I spent six days exploring three cities in Italy — Venice, Rome, and Milan. It was my first time visiting the country, and I left with some regrets. Read more ›
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"Consensus kills ambition": Procedural hurdles once again foil progress on a global agreement to end plastic pollution. Read more ›
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Microsoft wants to keep you safe by ensuring that you always update your apps. Read more ›
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In news unlikely to surprise you, modders have already rolled back the "downgraded game experience" introduced with Wuchang: Fallen Feathers' latest patch, 1.5, for PC players. Read more Read more ›
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Uber users in Atlanta are dropping rides with human drivers to maximize their chances of getting a self-driving Waymo taxi. Read more ›
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A federal judge has block an FTC investigation into Media Matters for its 2023 reporting of Elon Musk's X/Twitter Read more ›
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Business of Apps
App Promotion Summit NYC is set to take place on 18th September 2025, bringing together over 800 app industry professionals for a day of networking and learning. This year’s event features several new additions, including interactive boardroom discussions, a dedicated networking app, and an enhanced venue. The summit will host 300+ app marketers and product leaders from major brands including The Weather Channel, Babbel, NBCUniversal, Scopely, Walmart, Lyft, and many... Read more ›
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Most popular sources
Business Insider
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30% 5 |
Tom's Hardware
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21% 14 |
Gizmodo
|
10% 2 |
Mashable
|
5% 2 |
CNET
|
5% 4 |
| View sources » | |
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17.08.2025 22:33
Last update: 21:55 EDT.
News rating updated: 05:20.
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