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938 Roku and Unity join forces to revolutionise mobile app advertising

Business of Apps
Anne Freer @ Business of Apps 2 place · 11/21/2023 05:55 EDT

Roku and Unity join forces to revolutionise mobile app advertising

Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales at Roku, emphasized the imp

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