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The advertising world is facing some tough challenges as its growth slows down by 5.3%. One big problem on the horizon is something called “invalid traffic” or IVT. Let’s take a closer look at the impact of IVT on ad waste and efficiency. 33% rise in fake traffic According to Lunio, a company that helps advertisers be more efficient, in 2024, advertisers might waste more than $71 billion on fake or invalid traffic. That’s a whopping 33% increase from 2022. Lunio studied 2.6 billion paid ad clicks and 104 bi
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Business of Apps
An independent engineer known for modifying Apple products today revealed a new accessory that adds a fully functional USB-C port to older iPhones with Lightning ports via a custom-designed case. Ken Pillonel, the Swiss robotics engineer who gained attention in 2021 after creating adding a USB-C port to an iPhone X through hardware modification, has launched a commercial product that enables USB-C charging and data transfer on Lightning-based iPhones without... Read more ›
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Stephen Colbert's latest "Late Show" monologue was all about Trump and Epstein. Read more ›
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POLK COUNTY, North Carolina — The small section of forest before me looked as though it was clear-cut. The ground was flat and treeless, covered in a thin layer of jumbled sticks and leaves. This region, a wetland formed by beavers near the South Carolina border, was flooded last September by Hurricane Helene. But it wasn’t […] Read more ›
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I started saving for my dream wedding, but once I had kids, I realized I'd rather spend the money on them instead. Eloping was the best option for us. Read more ›
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Russia is set to spend 6.3% of its GDP on defense this year — a post-Cold War high. Read more ›
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Apple today announced AppleCare One, a new subscription plan for customers to cover multiple devices with a single plan. AppleCare One starts at $19.99 per month for up to three products, with the ability to add more for $5.99 per month for each additional device. Customers in the United States can sign up for AppleCare One starting tomorrow on their iPhone, iPad, or Mac, or by visiting their nearest Apple... Read more ›
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The engineer who beat Apple by creating the first USB-C iPhone has now evolved his work into a phone case that switches the Lightning port on older iPhones to USB-C. Ken Pillonel’s latest project aims to fight planned obsolescence by giving people one less reason to replace their old iPhones, and builds on his viral […] Read more ›
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Netflix is far from done with Wednesday Addams, and it might have its sights set on other members of her family, too. Read more ›
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There is another change coming to AppleCare+ beyond the all-new AppleCare One bundle plan. As noted by 9to5Mac's Zac Hall, AppleCare+ with Theft and Loss plans will be available for the iPad and Apple Watch starting this Thursday, July 24. These plans are available individually, with no AppleCare One coverage required. As the name of the plan implies, AppleCare+ with Theft and Loss includes coverage for up to two incidents... Read more ›
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We visited Acadia National Park in Maine for three days. Next time we go, we'll pack for the weather, make more reservations, and try to avoid crowds. Read more ›
888 fresh
L'Oreal Thompson Payton and her husband moved to Northeast Ohio after getting pregnant to be closer to his family, but they weren't happy. Read more ›
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Looking for NYT Connections answers and hints? Here's all you need to know to solve today's game, plus my commentary on the puzzles. Read more ›
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OpenAI emerges as a key player in India's booming AI landscape as JPMorgan highlights growth opportunities and challenges for the generative AI lab. Read more ›
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AppleCare One is a new bundled protection plan for any three Apple devices that builds upon AppleCare+ and makes it easy to add protection for other devices. Read more ›
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Most Uber trips end without incident, but for many women, the threat of sexual harassment and assault looms large. According to Uber’s own data, thousands of women have been victims of sexual violence in an Uber vehicle over the years. Today, Uber is taking a step to mitigate that risk by making it easier for […] Read more ›
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Tesla's registrations in the West Coast state fell more than 20% in the second quarter compared to the previous year, according to new data. Read more ›
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I thought I was missing out by not living in a dorm. Since then, my college students have shared enough horror stories to change my mind. Read more ›
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Hypernatural wants to simplify video creation for creators and everyday people using AI technology. Read its pitch deck. Read more ›
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Business of Apps
App marketing teams are embracing a more pragmatic approach to data analysis, prioritizing business outcomes over statistical significance as industry leaders advocate for “data-powered” rather than “data-driven” decision making. Speaking at App Promotion Summit London 2025, Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, outlined how marketing teams can make confident decisions even when statistical certainty remains elusive—a challenge that has long plagued App Store Optimization effort Read more ›
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App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year’s premier app growth event. The summit, taking place on November 27th at Hotel Adlon, brings together app marketers and product experts to share cutting-edge growth strategies and tactics. We are now are seeking exceptional speakers with diverse backgrounds across the entire app ecosystem, from eCommerce and travel... Read more ›
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TikTok’s revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to... Read more ›
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Most popular sources
Business Insider
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35% 9 |
MacRumors
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9% 4 |
Gizmodo
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7% 0 |
Mashable
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7% 4 |
The Verge
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5% 2 |
| View sources » | |
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23.07.2025 11:17
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News rating updated: 18:12.
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