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The advertising world is facing some tough challenges as its growth slows down by 5.3%. One big problem on the horizon is something called “invalid traffic” or IVT. Let’s take a closer look at the impact of IVT on ad waste and efficiency. 33% rise in fake traffic According to Lunio, a company that helps advertisers be more efficient, in 2024, advertisers might waste more than $71 billion on fake or invalid traffic. That’s a whopping 33% increase from 2022. Lunio studied 2.6 billion paid ad clicks and 104 bi
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Business of Apps
Stephen King has given a damning assessment of what Trump is doing to America in the wake of the president's supposed crackdown on crime. Read more ›
876 fresh
When a former tech worker was jokingly called a "dino" by a coworker at 37, she realized he had a point. Read more ›
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Konami has acknowledged issues with Metal Gear Solid Delta Snake Eater, as the stealth game remake launches today. Read more Read more ›
540 fresh
Aachen-based everwave, an impact company for clean waters, announced the closing of growth financing. This round included investment from Viessmann Generations Group, which is now a strategic partner for the company. Based out of Munich, Viessmann Generations Group is a purpose-driven family ecosystem, delivering solutions to urgent global priorities: reducing greenhouse gases, improving air and ... Read more Read more ›
516 fresh
Apple has warned that UK users could face delayed product features if the country's regulators proceed with "EU-style rules" that seek to make it easier for smaller firms to compete with big tech companies. Apple told the BBC that proposed regulations from the Competition and Markets Authority (CMA) "are bad for users and bad for developers," and pointed to the European Union's Digital Markets Act, which it says has already... Read more ›
473 fresh
Epic CEO Time Sweeney has blamed developers for issues with games made in Unreal Engine 5, stating the "main cause is the order of development". Read more Read more ›
420 fresh
Data breaches can expose your sensitive personal data. Here's how to protect your Social Security number without spending a dime. Read more ›
329 fresh
Geoffrey Hinton says killer robots and drones are lowering the human cost of war — and making conflicts easier to start. Read more ›
316 fresh
Urban Outfitters' chiefs said the closure of the loophole would lower sales of competitors like Shein, which will "only help" their company. Read more ›
277 fresh
H&R Block, a tax preparation company based in Kansas City, told its employees to "pick things back up tomorrow when the internet calms down." Read more ›
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The Pixel 10 is great, but only after you fix its refresh rate. Read more ›
239 fresh
Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime customers more than newcomers. Read more ›
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The shift from a manufacturing model to a digital one is proving difficult and expensive for many of the industry’s traditional companies Read more ›
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Hearing loss caused by unsafe listening practices can be prevented with these simple changes. Read more ›
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While the Galaxy S24 awaits its second One UI 8 beta. Read more ›
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Android-based eReaders might be unexpected collateral damage. Read more ›
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As Pocket shuts down, Instapaper steps in. Read more ›
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Business of Apps
A comprehensive new study has found that music integration is now essential for app success, with 84% of users saying adding music to social content is a must-have feature. The Music Impact Report, based on a U.S. survey, reveals that music has become a top priority for users when creating and sharing content, ranking even higher than traditional features like filters and editing tools. The findings show music directly impacts... Read more ›
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The global dating app industry generated over $6 billion in 2024, and is on track to hit $8.9 billion by the end of the decade at a compound annual growth rate of 6.2 percent, according to the 2025 edition of the Dating App Report. More users from around the world are jumping on the online dating bandwagon, but the majority of revenue still comes from North America, specifically the United... Read more ›
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Most popular sources
Gizmodo
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18% 9 |
Business Insider
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16% 7 |
Android Authority
|
10% 8 |
Mashable
|
8% 0 |
Ars Technica
|
7% 9 |
| View sources » | |
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28.08.2025 07:20
Last update: 07:15 EDT.
News rating updated: 14:11.
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