App Promotion Summit returns to SF on Thursday 26th September and weâd love to see YOU there along with 200+ app marketers and product leaders from the worldâs leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more âș
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Mobile app stores in China, run by companies like Tencent and Xiaomi, are now stopping app makers from releasing new apps if they havenât met all the required rules from authorities. This follows new regulations introduced last month to have more control over mobile apps in the country. Whatâs happening in Chinese app stores? New regulations in China now mandate mobile app creators to share their business information with the... Read more âș
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Google has partnered with ten mobile game developers following the successful launch of its Play Live event. The partnership aims to provide players with exclusive in-game items, accessible through Play Points and underscores Googleâs commitment to enhancing the gaming experience for its users. Google partners with game developers The selection of games in this collaboration includes popular titles like Lordâs Mobile: Kingdom Wars, Match Masters, Evony: The Kingâs Return, PUBG... Read more âș
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In an effort to diversify and generate more cash from subscriptions, apps are turning toward premium tiers. Dating apps such as Tinder, Match and Bumble are leading the way by introducing premium tiers that could run as high as $500 a month. Weekly isnât enough Earlier this month, Tinder announced that it was to launch premium tiers for its membership subscriptions. And itâs far from the only one. Notable dating... Read more âș
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August is an interesting time for the app industry, with the summer holidays throwing into disarray usual app usage patterns. That being said, most of the top apps retained their position as the most downloaded of the month, with TikTok in pole position and Meta Platformsâ Instagram, Facebook, and WhatsApp rounding out the top four. Outside of the usual top four, there have been some risers and fallers this month.... Read more âș
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You asked so we have delivered⊠We are more than excited to announce that we will be back for APS London 2024 on Thursday 25th April in a much BIGGER venue. The Brewery is a historic, Grade II listed London building located in central London and will be the new home for App Promotion Summit London. This will mean that we can increase capacity to over 700+ attendees and up... Read more âș
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For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. Thatâs despite TikTok gaining momentum. Letâs dive in. Why creators are still flocking to Instagram The latest report reveals that a staggering 98% of creators opt for Instagramâs feed posts, Stories, and Reels to showcase their content. This positions Instagram as a leader in creator engagement, surpassing... Read more âș
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Consumers globally are expected to allocate $108 billion towards mobile gaming in 2023, as per a new report by mobile analytics firm data.ai. The projection underscores the enduring popularity of mobile gaming, which is anticipated to account for over 56% of total global consumer spending within the gaming sector for 2023. In contrast, console game revenue is predicted to make up just 22% of the market share. Competitive Strategy Games... Read more âș
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Supercellâs Clash Royale game achieved the milestone of $4 billion in total revenue. The accomplishment is quite the rarity, shared by only 15 other mobile games. It solidifies Clash Royaleâs position as a standout in the industry. Rising through the ranks New data from Sensor Tower shows that Clash Royale managed to achieve the revenue highlight in just 92 months, joining other titans of gaming. Notably, Genshin Impact shines in... Read more âș
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Thereâs a saying in SaaS that managing a product development team is a lot like herding cats. The joke of the saying is that everyone involved in a project has their own set of goals and ideas surrounding what success looks like, much in the way my cats do whatever they feel like doing despite familyâs efforts to stop 2am meowing and couch clawing. This project was no exception. Carrying... Read more âș
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Travel apps are poised to generate $1.23 billion in revenue despite prevailing economic challenges, according to new data insights shared by Adjust. With the relaxation of most restrictions and stringent border controls, a trend known as ârevenge travel,â people are eager to embark on journeys. Letâs dive in. Installs beyond pre-pandemic levels Based on Adjustâs data, travel app installs exceeded pre-pandemic levels by 18% than the average of Q4 2019.... Read more âș
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Popular dating app Bumble has crossed the $2 billion spending mark by users worldwide, becoming the second dating app to achieve this feat. The latest report comes from data.ai, the mobile analytics company, which studied Bumbleâs success in the dating app market. What this means for Bumble? Data.aiâs analysis reveals that Bumble has joined a small group of just 52 mobile apps and games that have reached the $2 billion... Read more âș
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TikTok has just expanded its advertising tools in a move that could see more brands and marketers flock to the app. The brand new âSearch Ads Toggleâ helps advertisers to focus on individuals on the platform who are actively seeking more information about novel products or brands through search queries within the appâs search bar. So how does it work? What are Search Ads Toggle? Search Ads Toggle marks TikTokâs... Read more âș
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The App Growth Awards 2023 will be presented on Thursday 30th November. Here are the categories for 2023: 1. App Advertising Platform Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising. 2. App Analytics Platform Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and... Read more âș
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As of 2022, global economic difficulties and a rise in the inflation rate have affected the rate and pricing of in-app subscriptions. On average, thereâs been a 1.29% monthly rise in mobile subscription costs, based on the latest data shared by app experts Adapty. Letâs dive into the report. Annual subscription price hikes A closer look at in-app subscription price changes reveals that annual prices grew 2.3% from an average... Read more âș
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Creators have flocked to TikTok Shop to offer up their products just two weeks ago after TikTok officially unveiled its shopping platform poised to reshape social commerce. But whatâs in store for creators and app marketers? Why launch TikTok Shop? TikTokâs motivation behind this move is clear: itâs all about boosting the earning potential of its creators who are the main drivers behind the appâs success. Instead of the usual... Read more âș
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Tencent, the major Chinese mobile game maker, behind titles such as PUBG and Roco Kingdom, just announced that it made 149.2 billion yuan (which is about $20.6 billion) in Q2 2023. This is 11% more than what the company earned in the same time in 2022. Letâs dive in. Tencent scores another win The company, which captures about 61% of the local PC and mobile gaming market together with NetEase,... Read more âș
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We are excited to announce that the first look agenda for APS SF â Subscription App Strategies 2023 is now live and covering the latest in growth and product marketing for subscription apps including Generative AI, SKAN 5, monetization and data driven decision making. đ The in-person conference at W San Francisco on Thursday September 28 will feature talks, panels and interactive discussions including: Lessons Learnt while Driving Growth Marketing... Read more âș
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Disney has seen a massive drop off in the number of subscribers to its Indian streaming service Disney Hotstar over the past 12 months, with 12.5 million fewer subscribers in July 2023 than at the same point last year. In the companyâs latest quarterly financial statement, it removed the âtotal Disneyâ paid subscriber count from its reporting to emphasize the separation between Hotstar and the core Disney+ service. Disney+ core,... Read more âș
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Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising clients. Whatâs X doing now? According to the report, these boosted accounts, coined as âFollower Objectiveâ ads, contribute a whopping $100 million in revenue annually to Xâs coffers worldwide. In... Read more âș
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Setapp, an app subscription service, is getting ready to launch its own app store as a different choice. Theyâre planning to do this when new rules from the EU start next year. Setapp is relying on the EUâs Digital Markets Act (DMA), which is supposed to let people put other apps on iOS without needing to use Appleâs App Store. Better revenue sharing for developers Setup currently offers a subscription... Read more âș
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Most popular sources
Business Insider
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63% 23 |
GSMArena.com
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6% 5 |
CNET
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5% 1 |
Mashable
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4% 3 |
Gizmodo
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3% 3 |
| View sources » | |
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29.09.2024 00:21
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News rating updated: 07:10.
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