The global dating app industry generated over $6 billion in 2024, and is on track to hit $8.9 billion by the end of the decade at a compound annual growth rate of 6.2 percent, according to the 2025 edition of the Dating App Report. More users from around the world are jumping on the online dating bandwagon, but the majority of revenue still comes from North America, specifically the United... Read more ›
0
World AdTech Day (#WorldAdTechDay) is a novel celebration set to spark on March 27, 2024. This special day recognizes and appreciates the valuable contributions of adtech professionals who drive innovation in advertising and form the global marketing landscape. The celebration marks a shift from adtech’s service function to a trend-setting role in the industry. 🌐 World AdTech Day philosophy World AdTech Day’s observance highlights the evolution of advertising technology into... Read more ›
0
APS London is just around the corner, and we couldn’t be more excited about the fantastic list of apps and brands joining us at The Brewery on 25th April. Our attendee list reads like a who’s who of the app growth industry, with app marketers and product managers from all verticals including fintech, shopping, health & fitness, education, travel, food & drink, and entertainment. Here are just a few of... Read more ›
0
Adjust, an AppLovin company, has launched The Gaming App Insights Report, a groundbreaking resource offering a fresh perspective on the mobile gaming industry’s growth trajectory and revenue potential. Released on March 18, 2024, this report pairs global mobile gaming app data with insights from AppLovin and SparkLabs, showcasing significant increases in gaming app installs and in-app revenue from 2023 into 2024. The report highlights the importance of leveraging AI and... Read more ›
14
The calendar has turned its pages once again, and here we are, ready to dive into another edition of App Engagement Monthly, your trusted source for everything app engagement. 🌍📱 ⬇️ Brace yourselves for an electrifying ride through the world of app engagement. This month, we’ve curated a special selection of stories that are sure to spark your interest and ignite your strategies. From the unveiling of the 2024 Global... Read more ›
14
Remerge and Verve Group are among the first mobile DSP/SSP partnerships to work with Google on building and testing the Android Privacy Sandbox. The companies came together to explore the integration of the Privacy Sandbox in real-world use cases, using Remerge’s demand-side platform (DSP) capabilities and Verve Group’s on-device SDK. Running a successful “bidding proof of concept” test Explaining how the test worked, Luckey Harpley, Remerge’s Staff Product Manager, said:... Read more ›
2
In an exciting development for mindfulness and technology enthusiasts, Moonly, a popular app known for blending psychology, spiritual practices, and the lunar calendar, has unveiled a significant update that is set to revolutionize the way users interpret their dreams. This latest feature, a cutting-edge online dream dictionary, employs artificial intelligence (AI) to provide users with immediate psychological insights into their dreams. The app, which boasts over 6 million downloads, now... Read more ›
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Welcome to the spring of 2024, that was fast, right? And that’s the point – the app industry fires on all cylinders and it’s hard to keep up. Generative AI has been shaping the app marketing landscape for more than a year, helping marketers with app engagement and retention. Now, you need to optimize metadata of all your apps and leg behind when many of your competitors use heavily ChatGPT... Read more ›
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As we navigate the evolving landscape of the app industry, the need for innovation, strategic insight and community has never been more crucial. That’s why we would love to invite you to join us at App Promotion Summit London on April 25th. This year, we will explore the themes that are supercharging a new wave of app growth and enabling apps to grow and scale in the new app environment:... Read more ›
8
Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming. With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the... Read more ›
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When we released our waterfall method of auto-pitching several years ago, the goal was to save time for brands that had identified more influencers than they had budget to work with. The waterfall process meant that as pitches were declined or the pitch window to respond closed, the next influencer saved as an opportunity within a campaign would get an opportunity to work with the brand. This post was first... Read more ›
0
Welcome to the February edition of App Charts: Risers and Fallers where we detail three winners and three losers on app downloads. Data for this series was provided by AppMagic. Risers X (Twitter) +20 Microblogging app X doubled its monthly downloads in February, from 11 million to 23 million. There isn’t a definite reason as to the surge in downloads, although Super Bowl LVIII, the Grammy Awards, Africa Cup of... Read more ›
15
This February, even though one day longer thanks to 2024 being a leap year, is over and it’s time to take a look at what interesting, insightful and useful for your app business we can share with you. So here comes the February 2024 UA Roundup to focus your attention on insights, trends and how-tos that matter to you user acquisition wise. It’s given, it’s been more than a year... Read more ›
0
Time is running out to secure your spot at the forefront of the app growth revolution. With just a few days left, we wanted to remind you that launch ticket sales for App Promotion Summit NYC 2024 will be ending this Friday (1st March). Don’t miss out on the opportunity to be part of an event that promises to accelerate your understanding of the latest app growth strategies and tactics.... Read more ›
0
Adsterra is happy to announce its Sports Marathon. As a top traffic source for iGaming campaigns, Adsterra gives advertisers an opportunity to earn enhanced cashback for their ad campaigns targeting selected GEOs. Sports season is gaining momentum, and avid sports fans are eagerly waiting for their favourite teams and players to shine on the podiums. It’s a great time for advertisers to promote their campaigns, as the traffic numbers typically... Read more ›
0
Are you ready for the new era of app growth? It’s happening at App Promotion Summit NYC on June 27th 2024 at 360 Madison Avenue. Our previous email got you buzzing about the Summit’s return, and now it’s time to secure your spot for an event that will accelerate your understanding of the latest app growth strategies and tactics. Join 300+ in-person attendees and immerse yourself in a day of... Read more ›
0
Welcome to another Wednesday and another edition of App Engagement Weekly! 🤩🥳️😍 In this edition, we’re charting a course through the ever-shifting currents of app engagement, offering insights and strategies to steer your app towards long-term success. From deciphering activation benchmarks to crafting compelling reactivation email campaigns, I am poised to uncover the keys to sustained user engagement. And with user privacy taking center stage with Apple’s Privacy Manifests, we’ll... Read more ›
2
Super Early Bird tickets are selling fast for APS London 2024 in April. We don’t want you to miss out on saving £500+ and we have limited tickets remaining. In-person ticket holders can enjoy our networking coffee breaks, delicious lunch and the buzzing evening drinks reception hosted by Customer.io. We hope you can join us in person on Thursday April 25th, along with hundreds of other app growth professionals, as... Read more ›
1
January is kind of proverbial Monday for a year, holidays are over and – as much as you would prefer to continue to relax – it’s time to go back to work.🤦♂️ To fill you in on what interesting and worth of your attention was published about App Store Optimization we’ve just released our ASO Monthly January, 2024 edition, btw you can subscribe to it here. Today I’ve got for... Read more ›
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As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and... Read more ›
1
We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboarding optimisation, retention and product-led growth. Our in-person conference at The Brewery on 25th April will feature a main stage exploring app growth across the funnel plus 3 workshop rooms and a brand-new-for-2024 roundtable zone. We... Read more ›
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01.09.2025 00:02
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