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As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and that’s ok. To capture important updates from the leading companies in this space, we publish User Acquisition Monthly as an email
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Trump said he'd been told his immigration policies were "taking very good, long time workers away from" farmers and the hospitality industry. Read more ›
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An Air India plane with more than 240 people onboard crashed into a medical college just five minutes after takeoff. Read more ›
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On Thursday, June 12, Down Detector recorded widespread errors across the web, with users reporting outages at Twitch, Google, Gmail, and Discord. Read more ›
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Mel Brooks will return as Yogurt in the long-awaited sequel, due out in 2027 Read more ›
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Hot dogs have transformed from cheap treats to trending fashion icons, with hot dog-themed accessories and decor taking over stores and TikTok feeds. Read more ›
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The undocumented migrant community in the United States is using social networks and other digital platforms to send alerts about raids and the presence of immigration agents around the US. Read more ›
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Paramount has confirmed that the U.S.S. Enterprise crew's journey is coming to an end with a truncated fifth season. Read more ›
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Bilibili hardware tester finds discrepancies between SK hynix and Samsung memory across Radeon 9070 XT models Read more ›
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Melania Trump, Usha Vance, and Cheryl Hines attended the opening night of "Les Misérables" alongside their husbands. They all wore similar outfits. Read more ›
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Air India flight 171 from the northwestern city of Ahmedabad to London's Gatwick airport was "involved in an incident," the airline confirmed. Read more ›
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The day after Sabrina Carpenter released the suggestive cover for her new album "Man's Best Friend," she appeared on Rolling Stones cover and addressed complaints she's too sexual. Read more ›
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Moranis and Bill Pullman are expected to reprise their roles for the 2027 sequel, with Keke Palmer too. Read more ›
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With Danny Boyle's recent comments about his never-made 'Sunshine' trilogy, we're revisiting that 2007 film as well as a thematically similar 1997 cult classic. Read more ›
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Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to detect when the vehicle is... Read more ›
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Multiple popular services -- including Google, Google Cloud, AWS, Spotify, Discord, Cloudflare, Google Nest, Azure, Box and Shopify -- are experiencing at least a partial outage globally that began around 2:25pm ET Friday, according to user complaints with reports flooding in across social media and outage tracking sites. Cloudflare has confirmed ongoing issues that started within the past hour. It remains unclear what prompted the outage. More details to follow.... Read more ›
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We went behind the scenes to see how the museum is digitizing its entire collection and building a DNA library to help solve real-world problems. Read more ›
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On Thursday afternoon, many people with smart home setups connected to Google Home / Nest, or who are trying to stream music on Spotify, are coming up empty. All I’m seeing when I try to open the Spotify website is a message that says “Audiences in Jwt are not allowed,” and opening the app also […] Read more ›
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I'll also be playing Baldur's Gate and Warhammer 40K: Space Marine on Xbox Game Pass. Read more ›
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From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup processors when primary ones Read more ›
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REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a deepened collaboration between REPLUG and Moloco, a global leader in machine learning–powered performance advertising. The certification reflects REPLUG’s commitment to excellence in programmatic advertising and its ability to drive scalable growth for mobile apps across verticals. “Our certification with Moloco strengthens what we already do best at... Read more ›
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App Promotion Summit Berlin is returning to Hotel Adlon on Thursday, November 27th, 2025, bringing together the app industry’s top marketing, growth, product, CRM and revenue leaders for a day of strategic insights and networking. Attendees will learn from and connect with leading app marketers and product experts through an engaging mix of interactive workshops, talks, panel discussions, and roundtable sessions designed to share cutting-edge ideas, tactics, and actionable strategies... Read more ›
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12.06.2025 17:12
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