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468 January 2024 User Acquisition Roundup: new tools and best practices

Business of Apps
Artem Dogtiev @ Business of Apps 1 place · 02/01/2024 10:07 EDT

January 2024 User Acquisition Roundup: new tools and best practices

As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and that’s ok. To capture important updates from the leading companies in this space, we publish User Acquisition Monthly as an email

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