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Welcome to another Wednesday and another edition of App Engagement Weekly! 🤩🥳️😍 In this edition, we’re charting a course through the ever-shifting currents of app engagement, offering insights and strategies to steer your app towards long-term success. From deciphering activation benchmarks to crafting compelling reactivation email campaigns, I am poised to uncover the keys to sustained user engagement. And with user privacy taking center stage with Apple’s Privacy Manifests, we’ll navigate the choppy water
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Business of Apps
A couple of weeks back we took a look at the CMF Buds 2 Plus, the premium model in Nothing's new budget lineup of audio products. Today, we are reviewing the Buds 2, which is the middle model in the Buds 2 series. The Buds 2 come in at $59/₤39 or just INR 2,699. For the price, you get most of the features of the Plus model but with some... Read more ›
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She spent two months working remotely from Bali. At the end of her trip, she traveled to Sumba, a nearby island. Read more ›
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Want to push back against the bigoted attacks targeting trans and gender-nonconforming people? Here are specific ways you can help—with your time, money, and everyday actions. Read more ›
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Ireland's basic income pilot program for artists ends in August. For three years, 2,000 artists and creative workers received about $370 a week. Read more ›
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A new study "adds a whole extra level of detail to our understanding of caffeine's impact on the brain during sleep," reports ScienceAlert: Caffeine was shown to increase brain signal complexity, and shift the brain closer to a state of 'criticality', in tests run by researchers from the University of Montreal in Canada. This criticality refers to the brain being balanced between structure and flexibility, thought to be the most... Read more ›
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It wasn't much of a secret, but Microsoft's Xbox-branded third-party handheld is finally official. As rumoured, it's been made in partnership with ASUS, and is launching later this year. Read more Read more ›
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Dean DeBlois' live-action adaptation of his animated hit arrives in theaters June 13. Read more ›
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The U.K. electricity grid "was built to deliver power generated by coal and gas plants near the country's major cities and towns," reports the BBC, "and doesn't always have sufficient capacity in the wires that carry electricity around the country to get the new renewable electricity generated way out in the wild seas and rural areas. "And this has major consequences." The way the system currently works means a company... Read more ›
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Connections: Sports Edition is a New York Times word game about finding common sports threads between words. How to solve the puzzle. Read more ›
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The new ROG Xbox Ally and ROG Xbox Ally X are technically the first Xbox handheld gaming consoles Read more ›
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Klarna CEO Sebastian Siemiatkowski previously said its AI assistant was already doing the work of 700 full-time customer service agents. Read more ›
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Apple's Worldwide Developers Conference is from June 9 to 13 this year, and the company has a lot to answer for. Apple Intelligence hasn't exactly lived up to its original pitch, but, at its WWDC keynote presentation at 1PM ET / 10AM PT on June 9, the company has the chance to make the case for why that might not matter. You can tune in right here once the livestream... Read more ›
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Microsoft and Asus have been working together over the past year to create not one, but two new ROG Xbox Ally handhelds. Both of these Xbox Ally devices, part of the Project Kennan effort I reported on earlier this year, include a new full-screen Xbox experience on Windows that’s designed to be more handheld-friendly and […] Read more ›
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iOS 26's shimmery new Liquid Glass design will be a precursor to the 20th-anniversary iPhone, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said that the 20th-anniversary iPhone will feature curved glass edges, extraordinarily slim bezels, and a truly edge-to-edge screen with no cutout. Inside Apple, he said that the device is known as the "Glasswing," in reference to a type of butterfly that has transparent... Read more ›
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YouTube just expanded its ad-blocking capabilities, closing down a few loopholes that Firefox and other ad-blockers used to stop ads. Read more ›
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With its 11th July release date closing in, Activision has announced a Tony Hawk's Pro Skater 3 + 4 demo, but it's a pre-order exclusive, making it the opposite of 'try before you buy'. Read more Read more ›
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Been missing 'The Expanse' and wish it were a video game? Owlcat Games may fulfill your dream with the action-RPG 'Osiris Reborn.' Read more ›
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We could see new iPhone, Mac and Apple Watch software called iOS 26, MacOS Tahoe and WatchOS 26. Apple is rumored to overhaul all of its OSes with a unifying visual interface. Read more ›
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Business of Apps
App revenue is increasingly complex. Marketers and product teams are navigating a fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on... Read more ›
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ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit... Read more ›
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The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over... Read more ›
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From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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Most popular sources
Business Insider
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25% 20 |
Android Authority
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12% 6 |
Eurogamer.net
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11% 9 |
Wired
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9% 2 |
Tom's Hardware
|
8% 2 |
| View sources » | |
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09.06.2025 01:00
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