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808 Digital Turbine’s new report highlights brands’ with “BIG” opportunities in mobile games

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 03/04/2024 07:17 EDT

Digital Turbine’s new report highlights brands’ with “BIG” opportunities in mobile games

Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming. With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population

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