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The calendar has turned its pages once again, and here we are, ready to dive into another edition of App Engagement Monthly, your trusted source for everything app engagement. 🌍📱 ⬇️ Brace yourselves for an electrifying ride through the world of app engagement. This month, we’ve curated a special selection of stories that are sure to spark your interest and ignite your strategies. From the unveiling of the 2024 Global Customer Engagement Review to mastering the art of a winning creative strategy, we’ve got y
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Business of Apps
As President Donald Trump’s tariffs set in, it may well be time to say goodbye to the under-$30,000 car. Read more ›
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From spy planes to Navy warships, here are the US military assets that have been deployed to the US-Mexico border amid Trump's immigration crackdown. Read more ›
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Welcome, Weekenders! In this newsletter:• The Big Read: The father-son duo who sparked a spy scandal • The Arena: The WNBA and its new tech owners have a merch problem• Plus, our Recommendations: A Birkin bag version of “Succession”; Amy Poehler, podcast goddess; and why America loves a cultWell, look at that: We’ve broken ChatGPT. A full week after OpenAI debuted an improved version of the bot with better image-making... Read more ›
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Plus: Another DOGE operative allegedly has a history in the hacking world, and Donald Trump’s national security adviser apparently had way more Signal chats than previously known. Read more ›
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I went to autonomous vehicle hype conference in Los Angeles called Ride AI. Here's why humans are going to be around for a while. Read more ›
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Trump's tariff hike mirrors the 1930 Smoot-Hawley Tariff Act, which exacerbated the Great Depression and led to a major shift in US trade policy. Read more ›
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Microsoft cofounder Bill Gates this week published the code that became the first product of the tech company, which turns 50 this month. Read more ›
447 fresh
After over 20 years, this classic GameCube title is finally getting a new entry called Kirby Air Riders. Here's everything we know so far. Read more ›
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According to sources familiar with the matter, Apple is planning to expand its manufacturing facility in Brazil in an attempt to avoid the newly imposed tariffs on China by the Trump Administration. Trump's newly announced tariffs include 34% on Chinese imports and 26% on Indian, two crucial markets for Apple hardware. This means that Apple will be forced to pay higher taxes and transfer that to its customers. To mitigate... Read more ›
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The city of Abilene approved an 85% property tax abatement for data center developer Crusoe. Read more ›
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Bill Gates said Microsoft had to "build teams in a more mixed, diverse set of skills than I expected." Read more ›
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The Roborock Saros 10 is a solid robovac, too bad it arrived at the same time as an even better one from Roborock. Read more ›
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My husband and I retired early with plans to travel around the US and Canada. Despite saving and working side jobs, we can't comfortably afford it. Read more ›
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Expect to pay more for everything but experts warn against panic-buying if it leads to debt. Read more ›
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USB ports are everywhere today, but their design means they can be susceptible to dust and dirt if unused. Here's how to clean your USB ports. Read more ›
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The Ryzen 9800X3D and 9950X3D are burning out in alarming numbers, and motherboard firmware could be the root cause. Read more ›
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Multiple US states have logged record pollen counts this spring, with climate change likely to blame. Read more ›
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The unusual plant is critically endangered, and hiking activities are threatening its habitat. Read more ›
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Four political scientists told Business Insider Congress has the power to stop Donald Trump's tariff plan, but there's almost no chance they will. Read more ›
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Business of Apps
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details,... Read more ›
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ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly competitive ad environment, advertisers are under pressure to deliver better results with tighter budgets. By partnering with global demand-side platforms (DSPs), such as Kwai, ROIBest transforms how ads are built, delivered, and optimized. Advertisers’ key challenges As advertisers face the dual challenge of rising costs and underperforming campaigns—often due to Read more ›
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In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services... Read more ›
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App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered. Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and... Read more ›
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Most popular sources
Business Insider
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33% 4 |
Gizmodo
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11% 1 |
MacRumors
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9% 7 |
Wired
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9% 8 |
The Verge
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8% 1 |
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05.04.2025 11:39
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