App Promotion Summit returns to SF on Thursday 26th September and weâd love to see YOU there along with 200+ app marketers and product leaders from the worldâs leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more âș
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The APAC app market has boomed thanks to better mobile networks and cheaper smartphones. In 2022, there were 1.29 billion people using mobile internet, up from 700 million in 2015. Thatâs according to the latest Adjust Growth Score which assesses how well apps and app marketing are doing in different places worldwide. It looks at over 2,500 of the best apps and how theyâve been doing in the first half... Read more âș
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Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate access to essential resources and financial support, enabling rapid and efficient app scaling. The partnership is a natural extension of Appodeal and Pollen VCâs mission to empower app creators and developers. Appodeal, a pioneer in in-app bidding and mobile app growth, and Pollen VC, a provider of credit lines to mobile... Read more âș
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  We wanted to give you a friendly nudge â the App Growth Awards 2023 entries are about to close THIS FRIDAY. Why should you jump in ASAP? 1. Zero Cost: Entering the awards wonât cost you a dime. Itâs a golden opportunity without breaking the bank. 2. Easy Peasy: We promise itâs a breeze. Just answer 5 quick questions, and youâre in the running. 3. Shine Bright: Winning an... Read more âș
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Mobile app marketingâs performance is on a steady rise across industries. In 2023, 64.7% of global companies increased their mobile ad budgets compared to the previous year. For UK businesses, this number spiked to 67%, with a budget boost of over 29%. Thatâs according to new research from performance advertising experts Moloco. Letâs dive right in. Performance mobile app marketing on a wave UK-based firms increased their mobile performance ad... Read more âș
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Streaming apps are a dynamic bunch. Companies continually refine strategies to stay competitive and new data from Sensor Tower reveals the user demographic trends among major competitors in the space. As the streaming landscape evolves, Disney+ and others are adjusting digital ad strategies. Disney+, for instance, targets mature, high-spending users by increasing ad spending on platforms favoured by this demographic. On the flip side, Pluto TV hones in on younger... Read more âș
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Itâs that time of the year again â the App Promotion Summit opens its doors in San Francisco at W Hotel to greet subscription app strategy experts. This is your chance to meet more than 100 app marketers and pick up the brains of more than 20 speakers during 10 sessions. You will hear from Appsflyer, Gummicube, LTV Labs, Remerge, App Masters, and more. This is your window into the... Read more âș
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Todayâs app economy is crowded and competitive, yet there are 255 billion downloads per year and thatâs only set to get higher. The advances of other platforms, ranging from CTV to alternative app stores, turn up the pressure on app developers to tackle a new set of opportunities and challenges. More platforms for apps means more opportunities to reach and engage new audiences and generate new revenues. But there is... Read more âș
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A recent analysis conducted by Niko Partners has taken a closer look at the mobile gaming market in India, highlighting significant growth in both revenue and the number of gamers. Indiaâs gaming industry is on an upward trajectory, with projections indicating a revenue increase to $868 million in 2023, representing a 21.2% year-on-year growth. Letâs take a closer look. Gaming community surges 12% India is now one of the fastest-growing... Read more âș
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CapCut, ByteDanceâs video editing app, has achieved a staggering milestone, surpassing $100 million in consumer spend across iOS and Android devices, according to data.ai. Letâs dive in. CapCut by the numbers Originally launched in China in 2019, CapCut quickly gained momentum on the international stage, riding on the coattails of its wildly popular sibling, TikTok. The appâs seamless integration with TikTok has played a pivotal role in attracting users from... Read more âș
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We have a couple of updates for you⊠đ„ Firstly, the Super Early Bird Ticket option ends THIS Friday. Save up to âŹ250 and secure your place at what will be the app growth event of the year. Secondly, weâre delighted to announce our initial line-up of speakers ready to share their insights on Thursday 30th November, including: Brad Richards, Managing Director & CPO, LOVOO Irina Ashkenazy, Head of Growth... Read more âș
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In a study that pulls back the curtain on the escalating cybersecurity challenges of our digital age, a staggering 57% of monitored apps were found to be at risk of cyber threats. This recent data comes from a comprehensive survey carried out by Digital.ai, who gleaned insights from their global application security clientele. App popularity does not equal higher risk of attacks Gaming apps, which constitute a significant portion of... Read more âș
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More and more people around the world care about their digital well-being. One out of every four consumers is using apps to reduce how much time they spend on screens or to avoid annoying interruptions. Thatâs according to new research shared by Airship. Digital wellbeing While users are looking to reduce the time they spend online, ever more folks are turning to Appleâs Focus and Live Activities features â tools... Read more âș
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In the US App Store, many apps are experiencing a drop in downloads, even as the overall revenue generated from the App Store continues to rise. Data from app intelligence firm Appfigures reveals that some of the most prominent apps are gradually losing their appeal in the face of intensifying competition, which is contributing to an overall decline in app installations. So what exactly is happening? Slowdown in sight Based... Read more âș
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Itâs all systems go with the App Growth Awards 2023 and the deadline for entries is in 2 weeks. Why should you enter? Simple: It is completely free Itâs easy â you only have to answer 5 simple questions You and your company are going to look like superstars when you win You can guarantee that at least one of your competitors has entered (so they could walk away with... Read more âș
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As the holiday shopping season approaches, retailers face the challenge of adapting to shifting consumer behaviour, with a strong emphasis on mobile app shopping. Shoppers are now more deliberate, with 74% planning their purchases in advance, managing budgets, and conducting thorough research and 42% consider holiday shopping easier thanks to apps and websites. Thatâs according to a survey of 450 retail app decision-makers by Google and Ipsos. Letâs dive right... Read more âș
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 Are you joining us in Berlin on 30th November to learn about the new era of app growth? In 2024 apps will have more opportunities than ever before⊠There are now 5 billion iOS and Android devices â creating a global platform with unprecedented scale for app services across multiple verticals from education to travel to healthcare. Increasingly apps are the default channel for consumers to access digital services... Read more âș
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During the Covid-19 pandemic, people flocked to their phones to order food through apps. While the trend to shop online has outlived the end of lockdowns, the market is more crowded than ever before and quick service restaurants (QSR) now must adapt their advertising campaigns to stand out. The streaming habits of QSR customers New insights from Sabio, a connected TV ad platform, analysed QSR consumer mobile app data and... Read more âș
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Meta, the parent of Instagram and Facebook, is reportedly contemplating the idea of giving users the opportunity to avoid advertisements by subscribing to a paid service. According to the New York Times, Metaâs intention is to maintain free accessibility to its websites and apps. The specific pricing details for this subscription service have not been revealed at this point. Meta response to regulations The potential shift towards paid subscriptions comes... Read more âș
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APS SF early bird tickets end this Friday â donât miss out on saving over $2,000. đ„ We hope you can join us at APS SF â Subscription App Strategies in person on Thursday 28th September, along with other app marketers, as we teach you how to grow and scale your subscription apps. đ Book your ticket now to learn from the likes of MyFitnessPal, Canva, CoinStats, Together Labs and... Read more âș
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 Do you want to join us at APS SF â Subscription App Strategies in 3 weeks? APS SF early bird tickets end this Friday â donât miss out on saving over $2,000. We hope you can join us in person on Thursday 28th September, along with other app marketers, as we teach you how to grow and scale your subscription apps. Book your ticket now to learn from the... Read more âș
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Most popular sources
Business Insider
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64% 24 |
GSMArena.com
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6% 5 |
CNET
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5% 1 |
Mashable
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4% 3 |
Gizmodo
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4% 2 |
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28.09.2024 23:38
Last update: 22:45 EDT.
News rating updated: 06:31.
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