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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad creatives that resonate deeply with t
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Business of Apps
Trump said he'd been told his immigration policies were "taking very good, long time workers away from" farmers and the hospitality industry. Read more ›
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An Air India plane with more than 240 people onboard crashed into a medical college just five minutes after takeoff. Read more ›
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Musk may be gone and on the outs with Trump, but on Capitol Hill, DOGE continues. The House voted to cut funding to NPR, PBS, and some foreign aid. Read more ›
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Hot dogs have transformed from cheap treats to trending fashion icons, with hot dog-themed accessories and decor taking over stores and TikTok feeds. Read more ›
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Law enforcement has more tools than ever to track your movements and access your communications. Here’s how to protect your privacy if you plan to protest. Read more ›
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Living with colorblindness feels like you're constantly being pranked by the world in subtle, irritating ways. The other day, I was booking a flight on Kayak, trying to figure out which dates are the cheapest by looking at their low fare calendar. See any issues? Oh, sorry - that's what it looks like to me. […] Read more ›
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Paramount has confirmed that the U.S.S. Enterprise crew's journey is coming to an end with a truncated fifth season. Read more ›
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Mel Brooks will return as Yogurt in the long-awaited sequel, due out in 2027 Read more ›
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The undocumented migrant community in the United States is using social networks and other digital platforms to send alerts about raids and the presence of immigration agents around the US. Read more ›
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AMD’s Zen 6-based EPYC ‘Venice’ CPU pushes core count to 256, boosts performance by 70%, and features PCIe 6.0, 1.6 TB/s memory bandwidth, and a new SP7 packaging, according to AMD. Read more ›
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On Thursday, June 12, Down Detector recorded widespread errors across the web, with users reporting outages at Twitch, Google, Gmail, and Discord. Read more ›
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Air India flight 171 from the northwestern city of Ahmedabad to London's Gatwick airport was "involved in an incident," the airline confirmed. Read more ›
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Apple’s days of blocking you from watching video through CarPlay appear to be coming to an end. The upcoming iOS26 update will allow people to project video from their phones onto the center display of their vehicle through AirPlay. This will enable users to “watch their favorite videos from iPhone right on their CarPlay display […] Read more ›
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Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to detect when the vehicle is... Read more ›
526 fresh
Melania Trump, Usha Vance, and Cheryl Hines attended the opening night of "Les Misérables" alongside their husbands. They all wore similar outfits. Read more ›
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We went behind the scenes to see how the museum is digitizing its entire collection and building a DNA library to help solve real-world problems. Read more ›
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Multiple popular services -- including Google, Google Cloud, AWS, Spotify, Discord, Cloudflare, Google Nest, Azure, Box and Shopify -- are experiencing at least a partial outage globally that began around 2:25pm ET Friday, according to user complaints with reports flooding in across social media and outage tracking sites. Cloudflare has confirmed ongoing issues that started within the past hour. It remains unclear what prompted the outage. More details to follow.... Read more ›
488 fresh
Alfredo Linares and Raegan Kline closed their business to move to Mexico, but it was worth it to avoid getting separated if Linares was deported. Read more ›
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On Thursday afternoon, many people with smart home setups connected to Google Home / Nest, or who are trying to stream music on Spotify, are coming up empty. All I’m seeing when I try to open the Spotify website is a message that says “Audiences in Jwt are not allowed,” and opening the app also […] Read more ›
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Business of Apps
From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup processors when primary ones Read more ›
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REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a deepened collaboration between REPLUG and Moloco, a global leader in machine learning–powered performance advertising. The certification reflects REPLUG’s commitment to excellence in programmatic advertising and its ability to drive scalable growth for mobile apps across verticals. “Our certification with Moloco strengthens what we already do best at... Read more ›
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App Promotion Summit Berlin is returning to Hotel Adlon on Thursday, November 27th, 2025, bringing together the app industry’s top marketing, growth, product, CRM and revenue leaders for a day of strategic insights and networking. Attendees will learn from and connect with leading app marketers and product experts through an engaging mix of interactive workshops, talks, panel discussions, and roundtable sessions designed to share cutting-edge ideas, tactics, and actionable strategies... Read more ›
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Most popular sources
Business Insider
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44% 5 |
Gizmodo
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9% 0 |
Android Authority
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5% 1 |
CNET
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4% 1 |
MacRumors
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4% 0 |
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12.06.2025 17:23
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