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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad creatives that resonate deeply with t
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Business of Apps
Anti-ICE protests broke out in Los Angeles after the Trump administration stepped up its ICE raids in heavily Latino-populated areas. Read more ›
3,289 fresh
Federal law states that the United States shall not “expel, extradite, or otherwise effect the involuntary return of any person to a country in which there are substantial grounds for believing the person would be in danger of being subjected to torture.” This law implements a treaty, known as the Convention Against Torture, which the […] Read more ›
3,219 fresh
After protests erupted in response to federal agents raiding businesses around Los Angeles to arrest immigrants, President Donald Trump quickly decided to dump fuel on the fire: On Saturday night, the president declared that he would deploy 2,000 National Guard troops to the city. Given that presidents usually only activate the National Guard upon a […] Read more ›
1,993 fresh
After 15 years, the iPad is getting some key software features—like the addition of resizable and movable windows—that help it realize its true destiny. Read more ›
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macOS Tahoe is the final software update that Intel-based Macs will get, as Apple works to phase them out following its transition to Apple silicon. During its Platforms State of the Union event, Apple said that Intel Macs won't get macOS 27, coming next year, though there could still be updates that add security fixes. Support for Intel Macs is being phased out because Apple wants to put all of... Read more ›
1,191 fresh
This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here. Welcome to The Logoff: President Donald Trump is sending troops to Los Angeles amid unrest over his immigration policies, a threat to civil liberties and another example of the […] Read more ›
993 fresh
The supportive reposts from Musk came days after his feud with Trump reached a dramatic apex. Read more ›
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Online communities dedicated to the use of a toxic bleach solution to treat everything from cancer to autism believe Robert F. Kennedy Jr. is interested in their cause. Read more ›
925 fresh
With iPadOS 26, Apple is moving the iPad closer to the Mac than ever before with a host of productivity and multitasking improvements. Here's everything Apple today announced for the iPad that's set to make the device more Mac-like: App windows on iPad can now be freely resized. Multiple windows can be open at once, including multiple instances of the same app. Windows can be snapped into halves, thirds, or... Read more ›
923 fresh
On Friday, the Supreme Court handed down a brief order permitting the Department of Government Efficiency, the enigmatic White House entity that billionaire Elon Musk previously ran, to access a wide range of sensitive information kept by the Social Security Administration — including many individuals’ bank account numbers and medical records. All three of the […] Read more ›
883 fresh
The 'Star Wars' showrunner apologizes for dashing the dreams of one particular slice of the 'Rogue One' fandom. Read more ›
823 fresh
Ukraine's president said the Biden administration had agreed to send the specialized anti-drone weapons, but they've been sent to the Middle East. Read more ›
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Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more. Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language transforms the Lock Screen, where the time fluidly adapts to available space in wallpapers, and spatial... Read more ›
685 fresh
You can activate it simply by tapping the back of your iPhone (and yes, it still works with a case). Read more ›
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iOS 26 enhances the Apple Wallet boarding pass experience. First, Apple announced that the boarding passes now support Live Activities, so you can keep track of a flight at a glance on your iPhone's Lock Screen. This functionality was already available with the Flighty app, but now you can view a flight's arrival time and more on the Lock Screen if you use Apple's built-in Wallet app. Second, the Wallet... Read more ›
588 fresh
Apple researchers found that today's most advanced AI reasoning models, though better than standard LLMs on moderately complex tasks, ultimately fail at higher complexities. That exposes fundamental limits in their ability to generalize reasoning. Read more ›
585 fresh
Whether creating its own memes or working with celebrities like "Dr. Phil" McGraw, the government is treating a volatile situation in Los Angeles like content. Read more ›
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Business of Apps
App revenue is increasingly complex. Marketers and product teams are navigating a fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on... Read more ›
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ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit... Read more ›
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The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over... Read more ›
0
From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
0
Most popular sources
Business Insider
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29% 13 |
MacRumors
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12% 10 |
Vox
|
7% 7 |
The Verge
|
7% 2 |
Gizmodo
|
5% 0 |
| View sources » | |
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09.06.2025 20:46
Last update: 20:31 EDT.
News rating updated: 03:40.
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