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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad creatives that resonate deeply with t
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Business of Apps
"Trump accounts" would be government-funded savings for newborns. Michael Dell and other CEOs aim to match workers' babies' $1,000 initial investment. Read more ›
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Federal law states that the United States shall not “expel, extradite, or otherwise effect the involuntary return of any person to a country in which there are substantial grounds for believing the person would be in danger of being subjected to torture.” This law implements a treaty, known as the Convention Against Torture, which the […] Read more ›
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This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here. Welcome to The Logoff: President Donald Trump is sending troops to Los Angeles amid unrest over his immigration policies, a threat to civil liberties and another example of the […] Read more ›
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Anti-ICE protests broke out in Los Angeles after the Trump administration stepped up its ICE raids in heavily Latino-populated areas. Read more ›
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After protests erupted in response to federal agents raiding businesses around Los Angeles to arrest immigrants, President Donald Trump quickly decided to dump fuel on the fire: On Saturday night, the president declared that he would deploy 2,000 National Guard troops to the city. Given that presidents usually only activate the National Guard upon a […] Read more ›
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macOS Tahoe is the final software update that Intel-based Macs will get, as Apple works to phase them out following its transition to Apple silicon. During its Platforms State of the Union event, Apple said that Intel Macs won't get macOS 27, coming next year, though there could still be updates that add security fixes. Support for Intel Macs is being phased out because Apple wants to put all of... Read more ›
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While the new software updates that Apple showed off today are only available to developers at the current time, Apple does plan to release public betas. In the fine print for most of its software announcements, Apple says that public betas for iOS 26, iPadOS 26, macOS Tahoe, watchOS 26, and tvOS 26 will be coming "next month," aka July. Apple has been releasing public betas during July for quite... Read more ›
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There are a long list of new features in iOS 26, some of which Apple highlighted at today's keynote event, and some of which were quietly added. We've rounded up some of the smaller changes but still useful changes that have been introduced in the update. Home bar - The Home bar that's meant to remind you that you can swipe up to get to the Home Screen has been... Read more ›
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On Monday after a weekend of demonstrations, hundreds of people flocked to Downtown Los Angeles for another round - to support loved ones who've been detained during recent immigration protests or ICE raids, and to face off with National Guard troops deployed by President Donald Trump. Helicopters circled over an event led by unions to […] Read more ›
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Online communities dedicated to the use of a toxic bleach solution to treat everything from cancer to autism believe Robert F. Kennedy Jr. is interested in their cause. Read more ›
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"Is this coercion?" the woman said Combs taunted after covering her with bruises. Prosecutors say the answer is yes. Read more ›
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The supportive reposts from Musk came days after his feud with Trump reached a dramatic apex. Read more ›
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On Friday, the Supreme Court handed down a brief order permitting the Department of Government Efficiency, the enigmatic White House entity that billionaire Elon Musk previously ran, to access a wide range of sensitive information kept by the Social Security Administration — including many individuals’ bank account numbers and medical records. All three of the […] Read more ›
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Ukraine's president said the Biden administration had agreed to send the specialized anti-drone weapons, but they've been sent to the Middle East. Read more ›
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After staring at, scrolling through, and puzzling over Apple's new Liquid Glass design language on my iPhone for the better part of an afternoon, I don't hate it. But I also think it needs a little more time in the kiln. Apple announced Liquid Glass on Monday for all of its devices at WWDC 2025. […] Read more ›
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In iOS 26, Apple updated the Battery section of the Settings app to provide a much more in-depth look at how your iPhone usage impacts battery life and how much battery apps are draining, plus there are new battery management tools. At the top of the Battery interface, there's a readout of your current battery and the time that you last charged. If your iPhone is currently charging, it will... Read more ›
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While they can cause serious injuries, “nonlethal” weapons are regularly used in the United States to disperse public demonstrations, including at the recent ICE protests in Los Angeles. Read more ›
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Business of Apps
App revenue is increasingly complex. Marketers and product teams are navigating a fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on... Read more ›
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ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit... Read more ›
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The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over... Read more ›
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From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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Most popular sources
Business Insider
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30% 14 |
Vox
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14% 13 |
MacRumors
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11% 9 |
The Verge
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6% 2 |
Gizmodo
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5% 1 |
| View sources » | |
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09.06.2025 22:59
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