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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad creatives that resonate deeply with t
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Business of Apps
Back at Google I/O, Google announced that it was indeed making a desktop mode or desktop windowing feature for Android 16 that would allow you to connect a phone to a display and get a desktop-like experience. They had worked with Samsung on it, because of their expertise from their DeX product, and planned to … Continued Read the original post: Android 16’s Desktop Mode Arrived in QPR1 Beta 2,... Read more ›
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JPMorgan CEO Jamie Dimon said improving workplace culture starts with firing "a--holes," and sometimes the people who need to be fired are customers. Read more ›
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A Marine Corps spokesman told BI there were concerns about prank calls, harassment, and doxxing of leaders and their families amid the protests. Read more ›
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President Donald Trump said the deal with China is "done." His former Commerce Secretary told Business Insider it's far from comprehensive. Read more ›
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He's been playing Jim Hopper since 2016—and we'll see him do it one last time when the show's fifth and final season hits Netflix later this year. Read more ›
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The man behind 'Nosferatu' and 'The Witch' will scare the Dickens out of us thanks to Warner Bros. Read more ›
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"I'd read something about Koh Samui being like a little Hawaii, and I thought we should go and try it," Wes Moss told BI. Read more ›
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Microsoft is preparing a version of its Copilot AI tool for the Pentagon as it nears a deal to add 1 million new users from a mystery customer. Read more ›
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OpenAI has talked to Saudi Arabia’s Public Investment Fund, Indian conglomerate Reliance Industries and existing shareholder United Arab Emirates’ MGX about investing in the next installment of its $40 billion financing led by SoftBank, according to two people familiar with the fundraise. The investors could put in at least hundreds of millions of dollars each, they said. An investment in OpenAI by Saudi Arabia’s $900 billion–plus wealth fund would underscore... Read more ›
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Since filing for bankruptcy in March, 23andMe has received data deletion requests from 1.9 million users -- around 15% of its customer base. That number was revealed by 23andMe's interim chief executive Joseph Selsavage during a House Oversight Committee hearing, during which lawmakers scrutinized the company's sale following an earlier bankruptcy auction. "The bankruptcy sparked concerns that the data of millions of Americans who used 23andMe could end up in... Read more ›
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A dating site launched last week by Belgian artist Dries Depoorter matches potential partners based on their internet browsing histories rather than curated profiles or photos. Browser Dating requires users to download a Chrome or Firefox extension that exports and uploads their recent search data, creating matches based on shared online behaviors and interests rather than traditional dating app metrics. Less than 1,000 users have signed up since the platform's... Read more ›
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iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that... Read more ›
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Tesla, which is battling a global sales slump amid backlash against CEO Elon Musk's political interventions, saw its sales in the UK fall 36% in May. Read more ›
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"The EPA is trying to get out of the climate change business,” says one expert. Read more ›
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Just days after announcing a tentative agreement had been reached with key video game publishers, US actors union SAG-AFTRA has called off its nearly year-long strike action, instructing members to return work on productions that fall under the Interactive Media Agreement. Read more Read more ›
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The Big Law firm Sullivan & Cromwell is arguing that additional appeals for Trump's hush-money convictions should be heard in federal court. Read more ›
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Browser Dating users upload their 5,000 most recent searches, which are turned into a “browsing personality profile" by AI. Read more ›
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It has been some time since Apple introduced MagSafe, even making it available to the Wireless Power Consortium in early 2023. Since then, we have seen hardly any movement on the Android side to adopt this technology, but a new report might shine a bit of light on Google’s plans with magnets and the Pixel … Continued Read the original post: Report: Google to Finalize Embrace Magnets, Qi 2 Wireless... Read more ›
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Business of Apps
App revenue is increasingly complex. Marketers and product teams are navigating a fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on... Read more ›
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From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth... Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup processors when primary ones Read more ›
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Most popular sources
Business Insider
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29% 3 |
Gizmodo
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9% 4 |
Droid Life
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7% 5 |
The Verge
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6% 2 |
Vox
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5% 1 |
| View sources » | |
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11.06.2025 21:22
Last update: 21:15 EDT.
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