TikTok apparently plans to hire some 3,000 engineers in the coming three years across Europe, Canada and Singapore according to Reuters. It signals the popular video app’s commitment to expand despite some uncertainty over the business in the US. Nevertheless, TikTok will be hiring more engineers in the US too. Right now, it boasts a network of over 1,000 engineers outside of mainland China with approximately half of them based... Read more ›
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AppFollow, the app performance start-up, just raised $5 million in a Series A funding round that was led by Nauta Capital. The company provides app monitoring and App Store optimisation tools. It lets developers gather app and mobile game data to boost conversion rates and rankings. Among its 70,000 clients it boasts notable names like McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord. Earlier this year, AppFollow broke even... Read more ›
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In the past 12 months, things in the world of mobile game app advertising have change rapidly. Now, data from mobile monetisation platform ironSource shows that ad spending for hyper-casual games saw a major lift during this time. The latest findings reveal that in-app purchase demand spending on hyper-casual games rose by over 160% for interstitials and 70% for rewarded videos between January 2019 and May 2020. Meanwhile, all game... Read more ›
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TikTok has officially partnered with eCommerce platform Shopify to let brands and retailers advertise their products across the app. The popular video app said advertisers could showcase their products in shoppable videos as part of the partnership. Social commerce is a growing phenomenon, not least driven by the coronavirus pandemic in 2020. eMarketer previously forecast that social commerce sales accounted for almost 12% of total retail eCommerce sales in China... Read more ›
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The Coalition for App Fairness (CAF), which advocates for better regulation across iOS and Android app stores has just added 20 new partners. Within a month, the coalition has doubled the number of its members. Notable names include app makers Epic Games, Deezer, Basecamp, Tile, and Spotify – some of which have previously been involved in public battles with Apple and Google over App Store subscription and in-app charges. According... Read more ›
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Language learning app Drops has just announced 25 million users and revenues of $10 million. The iOS and Android app is free to download but Premium subscriptions are available for extended access to features and unlimited time in the app. They cost around $8.50 per month. It boasts some 42 languages to choose from. What makes Drops stand out compared to other language learning apps is that it offers a... Read more ›
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Japan accounted for 22% of global mobile gaming revenues during the first nine months of 2020. That’s according to new research by SafeBettingSites.com. Revenues from Japanese mobile games are projected to reach $6.85 million this year and is set to rise almost 4.9% year-on-year. The number of gamers is projected to jump 5.9% to 34.4 million. Among the top 10 publishers were Bandai Namco which generated $1.5 billion and Square... Read more ›
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Health and fitness apps peaked during coronavirus lockdowns – with downloads on iOS and Google Play up almost 6% during H1 2020 compared to the previous year. These are the findings of a new report from Penthera and Apptopia. Installs of health and fitness apps during May 2020 were up 37% compared to January 2020. Driving the spike in downloads was the US where 64% of respondents said they spent... Read more ›
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Amazon has launched a new Shopper Panel programme which lets customers earn rewards in exchange for sharing information about the purchases they’ve made outside of the eCommerce platform. Invited customers can opt-in to upload their receipts and answer short surveys. For 10 eligible receipts, they’ll receive a reward in the form of a $10 Amazon balance or a $10 charity donation. Receipts must only be 30 days old and come... Read more ›
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Health and fitness apps peaked during coronavirus lockdowns – with downloads on iOS and Google Play up almost 6% during H1 2020 compared to the previous year. These are the findings of a new report from Penthera and Apptopia. Installs of health and fitness apps during May 2020 were up 37% compared to January 2020. Driving the spike in downloads was the US where 64% of respondents said they spent... Read more ›
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Pinterest is trying to help underrepresented influencers and brands by launching a tool that allows them to identify as such. The effort was presented in a new brand campaign and lets creators, brands and marketers self-identify as underrepresented. Their content will then appear within Story Pins and curated spaces, 50% of which has been reserved for such groups. Pinterest said the same would apply to the Today Tab, Shopping Spotlights... Read more ›
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Snap reported that its annual revenue rose 52% to $679 million during Q3 2020. It marks the fastest growth by the app developer since 2017 and shows that Snapchat is bouncing back after the initial blow at the beginning of the year due to coronavirus. At the same time, the company has been busy expanding its advertising options, including the roll-out of video commercial ad units, and these seem to... Read more ›
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Instagram handed out some 50,000 badges for creators using Instagram Live extending their monetisation options. Fans of creators and influencers can now purchase badges which are then displayed next to their comments during a live stream by their favourite creators. The get placed on the creator’s badge holder list. In addition, Instagram said it would match earnings from badges for a little while to help struggling creators throughout coronavirus. “As... Read more ›
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Facebook said that its Audience Network will go bidding-only by the second quarter of 2021 due to the upcoming changes introduced with iOS 14. That means waterfall-based ad buying won’t be supported by the beginning of next year. The plans aren’t exactly new, but they’re being accelerated as Apple has made sweeping changes to its iOS 14 that will make it harder for advertisers to manage performance based on CPMs.... Read more ›
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Generation Z is emerging as one of the most powerful consumer segments as new data released by App Annie reveals that they spent an average 4.1 hours on apps during the third quarter of 2020. And that estimate doesn’t even include games. Some 98% of them own a smartphone with TikTok and Snapchat being the most over-indexed apps among Gen Z in nine out of 10 marketers. It highlights just... Read more ›
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LinkedIn has finally rolled out its Stories feature worldwide, after revealing that it was testing the feature earlier this year. The trials in France, Australia, Brazil, the Netherlands, UAE and the US seem to have been a success, because Stories are now live globally. Stories can be used by individuals and businesses to share images and videos via the LinkedIn mobile app. We’ve seen this functionality sweep across the social... Read more ›
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Facebook is making it easier for businesses to integrate messaging via Instagram to offer better customer support. The company said it would open up its Messenger API for Instagram messaging. The updated Messenger API means that businesses can respond to messages through in-house apps as well as the Instagram app and Facebook’s business messaging tools. It streamlines the social media experience and ensures that customer queries can be addressed more... Read more ›
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Almost half of US consumers used their smartphones more often to stream video and TV during lockdowns, according to research by app marketing platform Adjust. Based on the answers of over 1,000 US consumers, the survey found that respondents spent an average $21 per month on app subscriptions. Over a quarter of millennials and Gen Z customers said they stopped paying for other services in order to pay for video... Read more ›
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Instagram has vowed to tackle the issue of influencers who do not disclose when they’ve been paid for a post that should then be labelled as “sponsored”. The app has come under fire from the Competition and Markets Authority (CMA) after an investigation spotted hidden ads on the app. According to the CMA, there was a lot of paid-for content on Instagram than had been marked. Parent Facebook agreed to... Read more ›
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Google has launched various features for search-based shopping as part of its virtual “Search On” event. The features aim to help people shop and learn online using augmented reality. In a blog post, the company explained that as people adjust to a new reality of using online learning and shopping more frequently, the search engine wants to make it easier to solve user and shopper queries. With Lens, users can... Read more ›
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Most popular sources
Wired
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34% 13 |
Vox
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12% 8 |
Business Insider
|
10% 4 |
Gizmodo
|
8% 0 |
The Verge
|
4% 1 |
| View sources » | |
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24.01.2026 05:00
Last update: 04:50 EDT.
News rating updated: 11:50.
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