480 place 0

726 Instagram to ensure that influencers correctly label their sponsored posts

Business of Apps
Anne Freier @ Business of Apps · 10/20/2020 05:37 EDT

Instagram to ensure that influencers correctly label their sponsored posts

Instagram has vowed to tackle the issue of influencers who do not disclose when they’ve been paid for a post that should then be labelled as “sponsored”. The app has come under fire from the Competition and Markets Authority (CMA) after an investigation spotted hidden ads on the app. According to the CMA, there was a lot of paid-for content on Instagram than had been marked. Parent Facebook agreed to prompt influencers and creators to label their posts as paid-for if they seemed to promote a product or serv

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