Snapchat has launched a new feature that lets people add music from a catalogue of various artists to their Snaps. If that sounds familiar then it’s because Snapchat has taken a page out of TikTok’s playbook. The addition is called Sounds. Snapchatters will be able to add music to their Snaps before or after they shoot a video. The feature is now live for iOS users worldwide. It’s not entirely... Read more ›
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Zoom is gearing up to launch a new events platform called OnZoom and a marketplace at its virtual Zoomtopia user conference soon. What’s more, the video conferencing favourite is also unveiling Zapps – a platform that offers various apps by 35 select partners. With OnZoom, users can host online events and sell tickets. Depending on the license, 100 to 1,000 people can attend these events. This makes it a great... Read more ›
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Total digital advertising spend in the UK dropped 5% during the first six months of the year – a reflection of the economic state induced by coronavirus lockdowns. New data by the IAB UK and PwC shows that despite the dip, the digital ad market remains stable. Yet, the ad market in the UK is expected to drop by 15.6% in 2020 compared to 2019. While display ads grew slightly... Read more ›
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While a TikTok deal in the US is not certain, 73% of marketers have now said that it would affect their advertising plans for 2021 if Oracle and Walmart were to buy the short-form video platform. TikTok has been part of takeover rumours for quite some time now, as the US government threatens to shut down the Chinese-owned firm over security and privacy fears. Two-thirds of marketers are eyeing the... Read more ›
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This year’s holiday shopping season will undoubtedly be happening mostly online due to coronavirus fears and lockdowns. The latest study by AdColony reveals that 86% of shoppers plan to order products online and have them delivered to their homes. Over half (58%) are now using their smartphones to check out products online, ahead of desktops (32%) and tablets (10%). Over a third of them (36%) are using only their smartphones... Read more ›
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YouTube has been asking creators to use a new software tool that lets them tag and track products featured in their videos. It’s an effort to boost online and mobile shopping across the popular video platform and parent Google. According to Bloomberg citing sources familiar with the company, the search company plans to link the data with its shopping tools to measure sales. At the same time, its testing an... Read more ›
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Calm, the popular meditation and sleep app, is apparently in discussion to raise $150 million in funding. According to sources close to the matter, the funding round which includes a share sale, would more than double its valuation to $2.2 billion. To date, the app raised $143 million and its last valuation came in at around $1 billion. Calm has seen downloads skyrocket among the sweeping coronavirus pandemic. In April... Read more ›
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Facebook and Google continue to dominate mobile advertising according to the last Performance Index published today by global attribution leader AppsFlyer. Facebook leads when it comes to retention, remarketing, and in-app purchases. But the data shows that the social network also charges more. Game developers are facing considerably higher costs in North America, Latin America, and Europe, while Google charges more in APAC regions. When it comes to non-gaming categories,... Read more ›
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INCRMNTAL, a start-up that’s already been working with the likes of Jam City to measure the impact of mobile ad spend, just received $1.4 million in pre-seed funding. Among its investors are toDay Ventures and the Mobile Dev Memo Investment Syndicate. The start-up addressed the problem of wasted advertising spend. In light of Apple deprecating IDFA, value measurement has become an even bigger problem to address. INCRMNTAL wants to solve... Read more ›
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Mobile ad network and in-app monetisation platform Vungle just acquired AlgoLift the user acquisition automation platform based on lifetime value (LTV). Vungle plans to add AlgoLift’s performance metrics such as LTV and ROAS to its network. Mobile advertisers will also benefit from AlgoLift’s probabilistic approach to campaign attribution and optimisation. “Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO.... Read more ›
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Mobile shopping apps continue to gather steam as engagement rates surge 40%. That’s according to new research mobile app marketing firm Liftoff in collaboration with app marketer Adjust. Based on the analysis of 53 billion ad impressions from 10 million installs between April 2019 and 2020, they found that North America has risen to the forefront while Asia Pacific has entered a period of shopping fatigue. Meanwhile, the cost to... Read more ›
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Amazon’s Prime Day on October 13th and 14th is set to mark the beginning of the biggest Q4 shopping season using mobile devices yet. According to data from App Annie, hours spent on Android devices to shop online will be up 50% in the US, compared to 2019. US consumers are anticipated to spend 60 million hours in mobile shopping apps during the event week. Without a doubt, this is... Read more ›
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Singular, the marketing measurement and analytics platform, just announced its first partners for the Singular SKAN. The company launched the network two months ago, following Apple’s rollout of iOS14 which poses considerable challenges to granular per-device marketing measures. With the launch of the SKAdNetwork measurement solution, clients can run parallel testing alongside IDFA-based measurements. The data marketers are receiving is privacy-safe but includes critical functionalities. The SKAN also trans Read more ›
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YouTube has launched a new content solution for UK advertisers that lets them reach new audiences through brand-relevant content. Dubbed YouTube Select, the solution lets marketers reach relevant consumers by selecting specific content categories for their ads. “With YouTube Select, advertisers have an array of creatively diverse British channels and creators at their fingertips,” explained Ben McOwen Wilson, UK Managing Director at YouTube. “Now with greater ease than ever before,... Read more ›
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TikTok has made it into the lime light after its new commercial “Good Vibes” featuring the Fleetwood Mac song “Dreams” went viral. The commercial is part of a wider “It Starts on TikTok” campaign and features user Nathan Apodaca lip-syncing along to the track while sipping Ocean Spray juice. In TikTok fashion, it is 15 seconds long. The video posted in September now has some 33+ million views on the... Read more ›
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Instagram is going to merge two of its messaging apps: Threads with the concept for its previously launched Direct app. In 2019, the company ceased support for Direct which lets users create and share messages with anyone quickly. But newly launched updates to Threads mean that the app now has a two-tabbed inbox. Within the “Close Friends” section, users can message their contacts, but they can also choose to message... Read more ›
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Facebook advertisers will soon be unable to track campaign actions over a longer period of time as the company has removed its 28-day attribution window. Advertisers have been able to measure specific campaign responses such as purchase conversions. Traditionally, their dashboard would then show the purchases attributed to Facebook ad clicks over the past 28 days. The feature gives advertisers specific insights into their campaign success and attribute ads to... Read more ›
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Snap is set to launch its first commercial in the US – a six-second, non-skippable video advert. The commercials are being shown to users who watch shows in Snapchat Discover. They were initially trialled back in April with major advertisers Tinder and NBCUniversal. Tinder said the cost per completed view was $0.04 while NBCUniversal noted that brand awareness was two two times that of a regular Snapchat Ad. By combining... Read more ›
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Mobile game downloads rose 15% during Q3 2020 to one billion compared to the same period the previous year. The latest Q3 Index by App Annie, the mobile data and analytics platform, shows that a growing number of consumers turned to mobile games to stay entertained during COVID-19 lockdowns. What’s more, the company estimates that consumer spending on mobile gaming will be 2.8x that of desktops and 3.1x higher than... Read more ›
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Picker, the app that lets users buy products based on the recommendations of its community, just raised €1.3 million in a seed funding round led by Btov in Berlin. To date, the company has collected €2 million in funding from various angel investors. Picker is a curated marketplace for product discovery and purchasing. Users can share their recommendations among friends and influencers. Picker was founded in 2018 by Daniel Ramos,... Read more ›
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Most popular sources
Wired
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34% 13 |
Vox
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12% 8 |
Business Insider
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10% 4 |
Gizmodo
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8% 0 |
The Verge
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4% 1 |
| View sources » | |
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24.01.2026 05:00
Last update: 04:50 EDT.
News rating updated: 11:50.
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