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665 Facebook opens up Messenger API for businesses using Instagram

Business of Apps
Anne Freier @ Business of Apps · 10/21/2020 05:00 EDT

Facebook opens up Messenger API for businesses using Instagram

Facebook is making it easier for businesses to integrate messaging via Instagram to offer better customer support. The company said it would open up its Messenger API for Instagram messaging. The updated Messenger API means that businesses can respond to messages through in-house apps as well as the Instagram app and Facebook’s business messaging tools. It streamlines the social media experience and ensures that customer queries can be addressed more rapidly. The changes are being trialled by Adidas, H&M, M

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