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548 AppFollow bolsters app performance services through $5 million funding round

Business of Apps
Anne Freier @ Business of Apps · 10/30/2020 05:15 EDT

AppFollow bolsters app performance services through $5 million funding round

AppFollow, the app performance start-up, just raised $5 million in a Series A funding round that was led by Nauta Capital. The company provides app monitoring and App Store optimisation tools. It lets developers gather app and mobile game data to boost conversion rates and rankings. Among its 70,000 clients it boasts notable names like McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord. Earlier this year, AppFollow broke even thanks to the COVID-19 pandemic boosting the desire for automation.

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