Gen Z gamers are now spending twice as much time with friends in the metaverse than they do in real life, according to research from Razorfish and VICE Media Group examining the impact of the metaverse on Gen Z identity and social interactions. The study finds that gamers are spending an average 12.2 hours each week playing video games compared to 6.6 hours hanging with friends in person. And 57%... Read more ›
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2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user behavior patterns have undergone immense change and impressive growth. But how have these challenges affected the app marketing ecosystem? Mobile app trends 2022 provides expert industry analysis on the global and regional developments of the mobile marketing economy over... Read more ›
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Netflix reported its first subscriber loss in more than a decade on Tuesday, in a dismal financial quarter which has seen a quarter of its market value wiped in a day. Even though the video streaming giant only announced a loss of 200,000 subscribers, it was enough to worry investors. Netflix also expects to lose two million subscribers in the second quarter. Netflix Quarterly Subscribers Q3 2011 to Q1 2022... Read more ›
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Google has finally released its “Switch to Android” app which lets iPhone and iOS users make the jump to Android OS. The app is now available on the App Store in select markets including the US. It has been designed to ease the swap between the two platforms and users can now import their contacts, media such as videos and photos and other data from their iOS device to an... Read more ›
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The number of hashtags a post on Instagram has does not influence its reach, according to new research from Socialinsider. Analysing over 75 million Instagram posts published between 2021 and 2022 to determine the relationship between hashtags and views, the team found that hashtags don’t make a significant difference on impressions. That’s in line with Instagram chief Adam Mosseri’s admission that hashtags don’t help views. The highest engagement rate for... Read more ›
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Fast-fashion retailer Shein has reportedly been valued at $100 billion in a recent funding round, which makes the Chinese startup worth more than H&M and Zara, the two leaders of fast fashion in the 2010s. Shein has seen a meteoric rise in the past three years, in revenue, usage and valuation. In 2019, Shein was valued at $5 billion, generated $3.15 billion in revenue and had about five million active... Read more ›
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The leading mobile subscription video on demand (SVOD) apps in the US reached almost 18 million monthly active users in the first quarter of this year, up 14% from Q1 2020 and 49% from 2019. That’s according to new data from Sensor Tower which finds that mobile users are warming toward streaming video on their smartphones. Apps such as Disney+, Peacock TV and Discovery+ have driven the number of MAUs... Read more ›
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TikTok advertising revenues are expected to triple to $12 billion in 2022, up from $4 billion in 2021. That’s according to a report from LatePost, the Chinese media outlet, which highlights that the social media giant almost doubled its ad tools and products last year. Global ad revenues could reach around $24 billion by 2024. The video app will have 1.5 billion monthly active users in 2022, making it the... Read more ›
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Pinterest has partnered with eCommerce platform WooCommerce, enabling the group’s 3.6 million merchants to convert their product catalogs into Shoppable Pins. The feature will make it easier for sellers to build an audience on the platform. It is part of a Pinterest’s wider drive to become a shoppable platform. Earlier this year, it launched several new shopping features. The extension will allow WooCommerce sellers to turn their products into Product... Read more ›
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Half of Gen Z shoppers have previously made a purchase after seeing a product on TikTok, according to research by Student Beans. Four in five Gen Z shoppers are now using the app for almost all aspects of their life including news and getting inspiration for outfits or finding new brands. TikTok’s growing commerce power is evident when considering hashtags such as #TikTokMadeMeBuyIt which generated some 9.5 billion views. Around... Read more ›
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Social media advertising on apps such as Snapchat, TikTok, Meta and Twitter grew 39% to $57.7 billion last year. The latest IAB Internet Advertising Revenue Report: Full Year 2021 by IAB and PwC shows that digital media consumption continues to grow, meaning ad dollars are following fast. The internet economy grew 7x faster than the US economy over the past four years, accounting for 12% of US GDP. “We fully... Read more ›
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Playable mobile adverts have some of the lowest cost-per-install (CPI) at $1.98 below the average $3.79 for other gaming ad formats. That’s according to the latest report by mobile app growth platform Liftoff published today based on an analysis of 805 billion impressions across 12.6 billion clicks and 200 million installs. Playable ads were the clear winner for mobile marketers with CPI on Android coming in 2x less at $1.41... Read more ›
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Meet MAX Last month, Thomas Butta, Chief Strategy & Marketing Officer at Airship, spoke at a Business of Apps webinar on how consumer app behaviors are changing and what brands need to do to adapt. Mobile apps have quickly become the preferred destination for a transparent and functional value exchange between brands and consumers. It is indisputable that mobile app experiences are becoming the digital center of customer experience. Yet,... Read more ›
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Meta is driving the development of its digital commerce platform by launching new tools for creators to sell virtual items alongside a new Horizon Worlds Creator funding program. The tools are aimed at creators looking to earn a living and purchase digital goods and services and is currently being tested with a handful of creators to collect feedback. Facebook says it opened up the metaverse in an effort to add... Read more ›
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The global mobile gaming market generated around $7 billion in player spending on the App Store and Google Play in March 2022, representing a slight decrease of 6.3% over the previous year. The US was the top market for revenues, generating $1.9 billon or 27.4% of total spend. China ranked second at a market share of 19.2%, followed by Japan (19%). The top-grossing mobile game for March 2022 was Tencent’s... Read more ›
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Nextdoor, the app that brings together neighbours, just launched a self-serve advertising platform that provides access for brands and small businesses to reach out to users of the app with in-app promotions. The company hopes that the feature is a boon for local SMBs to turn neighbours into customers. “Neighborhoods are one of the most important communities in our lives and when local businesses thrive, neighborhoods thrive,” said Kiran Prasad,... Read more ›
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Downloads of the top UK apps for trading and investing soared 40% in 2021 compared to the previous year, adding 1.38 million downloads. That’s according to new research from app analytics platform App Radar, which examined Google Play downloads. When factoring in Apple App Store downloads, the total could be as high as 2.6 million. Estimated investment app downloads are 7.1 million or 13% of the UK adult population. Wombat... Read more ›
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The Appodeal Accelerator Program, inspired by Y Combinator, fosters the idea of helping creators worldwide to launch and scale successful mobile app businesses. It has become more challenging for many mobile app publishers and developers to grow their apps due to limited access to sophisticated business intelligence tools and capital compared to the AAA mobile publishing studios. To overcome these obstacles and lower industry thresholds, the Appodeal Accelerator Program offers... Read more ›
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Mobile and digital ad impression expert, Integral Ad Science, announced a series of new features that provide advertisers with a unified view of global campaigns. Clients can now analyze data using custom filters that are auto-created from their unique campaign naming convention. So-called Unified View lets clients slice their data by region, business area, and campaign type. “Globalization of technology and media are proliferating at lightning speed,” said Colin Kurth,... Read more ›
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The connection between mobile gaming and drinking alcohol may not be obvious, but now a new study shows that 45% of mobile gamers say they consume alcohol at least once a week. Male (55%) and female (45%) gamers are drinking weekly, finds AdColony research. Almost all mobile gamers drink alcohol at home which may be attributed to lockdowns shutting down bars and pubs during the pandemic. Of those who drink... Read more ›
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Most popular sources
Business Insider
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28% 11 |
Gizmodo
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22% 18 |
Wired
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7% 3 |
Tom's Hardware
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5% 3 |
Android Authority
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4% 1 |
| View sources » | |
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21.01.2026 09:48
Last update: 09:40 EDT.
News rating updated: 16:43.
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