Instagram is cleaning up its advertising options and this week informed advertisers that in-stream video placements were being taken down. Advertisers have been told to use Reels placements instead. Instagram phased out IGTV last October in an effort to join its video offerings so it comes as little surprise that the in-stream placements are on the chopping block. It may also come as a relief to users who prefer the... Read more ›
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There’s little doubt that user-generated content has taken off in the last few years with 50 million people nowadays considering themselves “content creators” and a market that’s worth $3.6 billion. UGC ads outperform conventional ads on the same topic by 20-50% according to a new infographic shared by ConsumerAcquisition. UGC videos delivered 12x engagement over other advertising types and 66% of brands said they increased budgets for creator campaigns. Almost... Read more ›
0
Snapchat published its latest Generation report which shows how different user groups engage across the mobile app. These insights should help brands and marketers reach their desired audiences. Based on insights from over 19,000 Snapchatters in 16 markets, the report shows that 93% of users enjoy sharing moments from their life on the app. For marketers, this means that users are predominantly interested in brands that integrate more seamlessly into... Read more ›
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Usage of the Reddit mobile app surged after it released the 2022 r/Place edition. Global daily users were up 25% on April 2, 2022 compared to 2021, exceeding the “meme stock” in early 2021. Reddit’s r/Place is a collaboration experiment that involves a digital canvas which users can edit by changing the color of a single pixel. The spike in users led to Reddit ranking as the top free iPhone... Read more ›
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Twitter is launching three new advertising formats that could be a boon for advertisers but turn the news feed into a much more commercial scroll. For starters, it is launching interactive text ads that use larger, bolder typeface compared to standard Twitter fonts. Advertisers can highlight three words in their ad copy that drive people to landing pages when clicked. The feature makes ads more eye-catching while giving consumers an... Read more ›
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While global app adoption and consumer in-app purchases were flat during Q1 2022 compared to 2021, the number of monthly active users grew almost 5% according to new data released by Sensor Tower. Some app categories such as medical apps were particularly popular, more than doubling its active monthly users. Navigation apps saw the second-highest growth in usage, jumping 23.5% while travel ranked third at 19%. The figures show that... Read more ›
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Roughly 30% of Facebook advertiser targeting by interest is inaccurate or irrelevant according to a study from North Carolina State University. The researchers examined how Facebook tracks behaviours and topics of users and found that around a third of the time interest tracking wasn’t accurate. The researchers also recruit 146 participants internationally and developed a browser extension to extract data from their Facebook accounts based on their data. Users reported... Read more ›
2
Mobile game developers are exploring meta elements to experiment with gameplay features to boost player retention and broaden appeal. At the same time, app developers are exploring new monetisation options. That’s according to new research from mobile game experts GameRefinery and Liftoff which shows that all of the US top 100 grossing games from the past two years used renovation elements. Meta elements make for an essential component of casual... Read more ›
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Instagram just updated its Reels editing process. The update will make it easier for users to trim and rearrange video clips in the Reels composer. It’s yet another opportunity for creators and users of the popular imaging app to engage more meaningfully with videos on the platform. Videos can be edited and clipped by tapping on the thumbnail and cutting the specific segment that users which to trim. Clips can... Read more ›
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Installs of language learning apps jumped to 71 million in Europe in 2021, according to data from Sensor Tower. The multilingual and kids category were the categories with the highest downloads. Duolingo, Babbel and Mondly were the top grossing language learning apps in Europe last year. Consumer spending for the category rose over 60% over a 12-month period driven by growing interest due to the pandemic. Duolingo accounted for over... Read more ›
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TikTok just launched a new in-app creation feature called TikTok Library, which lets creators access entertainment content to participate in trends. For now, the Library consists largely of content from GIPHY such as GIFs with audio and clips. However, TikTok plans to add other content such as audio, sound and text to the Library over the coming months. GIPHY Clips (GIFs with Sound) are a way to add quotes and... Read more ›
0
European wood waste apps added 14 million new Android users during the last 12 months, according to app marketing and analytics platform App Radar. Between March 2021 and February 2022, top European food waste apps such as FoodCloud grew their Android user base by 36%. In conjunction with iOS downloads this could amount to around 75 million users or one in ten adults in Europe. Food waste apps became popular... Read more ›
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Twitter is now enabling users to change their accounts to Professional Profiles. The option had previously only been available to select accounts. Now, anyone can head to their Settings to adapt their account. The conversion gives users access to a series of additional account tools such as being able to display their business information, adding products and switching on a newsletter feature. Twitter launched Professional Profiles back in April 2021... Read more ›
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UXCam, the app experience analytics group, that provides contextual high-fidelity insights, just raised $5 million in a seed funding round. The round was led by Headline, an investor in Segment and SEMrush, and included participation from Adjacent VC, Blinkist co-founders, ex-CMO of Contentful Chris Schangen and others. As part of the round, Jonathan Becker, Partner at Headline will join UXCam’s board. UXCam focuses on providing better mobile app experiences for... Read more ›
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Pinterest announced that it is expanding its Creator Fund to help support its creator community extend their presence across the platform and engage audiences. The group hopes that better incentives for creators mean they’ll come flogging back to the platform. For 2022, Pinterest will announce a new Fund cycle each quarter that opens up financial opportunities and other resources for users. As part of the package, creators can also expect... Read more ›
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Brands that utilise hyper-personalization approaches are driving conversion rates as much as 250% compared to one-size-fits all campaigns, according to new data from CleverTap. Based on an analysis of 140 million devices and 121 million unique users, the report finds that just 19% of app users stay engaged in the first month after downloading an app. Churn is worst around the two-week mark when 86% of new users stop using... Read more ›
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TikTok is now beta testing adverts within the app’s search results. As shown in an example by digital ads expert David Herrman, TikTok search ads now appear above other relevant search terms in a user’s results page. They are marked as ‘Sponsored’. The addition could be a major boon for advertisers and brands looking to reach consumers who are searching for specific terms or products. Advertisers will be able to... Read more ›
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Mobile app users visited brick-and-mortar stores 41% more often during a 12-month period compared to non-app owners, according to new research from Inmobi. The study found that retail and QSR app owners visited stores 39% more frequently while store visits for big box retailer app owners were 24% more frequent and 25% more frequent among grocery app owners. Big box stores had the highest app awareness (25%-29%). Among the main... Read more ›
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Adoption of encrypted messaging apps Telegram and Signal spiked in Ukraine following Russia’s invasion in late February. Installs climbed 197% according to Sensor Tower. Collectively the two apps saw 1.7 million installs between February and March, up 197% from 573k in January. The apps were also picked up more heavily by Russian users with installs climbing 33% to 3.2 million. Overall, Telegram saw more installs in both countries. However, in... Read more ›
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Mobile media sources are still feeling the repercussions of Apple ATT a year after it was rolled out. However, many are beginning to improve their SKAN modeling, according to data released from app experts AppsFlyer. The latest Performance Index also shows that after placing second in AppsFlyer’s previous SKAdNetwork (SKAN) Index, Meta Ads ranked first in the new SKAN ranking for both power and volume. It shows that Meta’s internal... Read more ›
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Most popular sources
Business Insider
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28% 11 |
Gizmodo
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22% 18 |
Wired
|
7% 3 |
Tom's Hardware
|
5% 3 |
Android Authority
|
4% 1 |
| View sources » | |
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21.01.2026 09:48
Last update: 09:40 EDT.
News rating updated: 16:43.
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