60 place 3

371 TikTok to triple ad revenues to $12 billion this year

Business of Apps
Anne Freer @ Business of Apps 1 place · 04/19/2022 05:04 EDT

TikTok to triple ad revenues to $12 billion this year

TikTok advertising revenues are expected to triple to $12 billion in 2022, up from $4 billion in 2021.  That’s according to a report from LatePost, the Chinese media outlet, which highlights that the social media giant almost doubled its ad tools and products last year. Global ad revenues could reach around $24 billion by 2024.  The video app will have 1.5 billion monthly active users in 2022, making it the most popular social video platform as its popularity continues to attract creators and viewers.  “It.

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