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176 India’s Travel Budget: Small Marketing Spend, a Tax Win, Infrastructure Push

Skift
Peden Doma Bhutia and Bulbul Dhawan @ Skift 2 place · 02/01/2026 09:01 EDT

India’s Travel Budget: Small Marketing Spend, a Tax Win, Infrastructure Push

The Union Budget’s impact depends largely on where you sit in the travel value chain. For inbound-focused businesses, there is little to celebrate amid muted promotion spends. For outbound players, however, tax relief offers a clear and immediate boost.

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