21 place 0 fresh

115 Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia

Skift
Dennis Schaal @ Skift 2 place · today 10:55 EDT

Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia

A shrinking number of airlines shun online travel agency distribution. Allegiant's deal with Expedia Group means it abandoned its direct-distribution-only strategy — one that it touted as advantageous as late as February 2026.

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