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52 Travel’s Creator Economy Doesn’t Need a Million Followers. It Needs Proof It Converts.

Skift
Bailey Schulz @ Skift 2 place · today 14:42 EDT

Travel’s Creator Economy Doesn’t Need a Million Followers. It Needs Proof It Converts.

Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real sales.

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