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949 Hilton’s Next Brand: ‘Undergraduate’ Hotels for Small College Towns — Scoop

Skift
Sean O'Neill @ Skift · 01/28/2026 09:46 EDT

Hilton’s Next Brand: ‘Undergraduate’ Hotels for Small College Towns — Scoop

Hilton's 26th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.

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