With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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Occupancy may have missed the mark, but hotels are benefitting from a spike in room rates — particularly in certain host markets. Read more ›
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Prism may be listing in India, but its business is increasingly American. The Motel 6 acquisition now drives its profits and defines the purpose of its IPO. Read more ›
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Visa just officially launch a consumer travel site that competes with the banks that pay Visa to issue their cards. That's the real story here, the structural conflict of a payment network establishing direct relationships with cardholders and entering into the banks' own travel businesses. Read more ›
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Walden's successor is set to take over as the destination works to overcome tensions with America and build back business events. Read more ›
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Accor’s real prize isn’t more hotels. It’s a direct line to H World’s 310 million loyalty members. Read more ›
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Best Western's parent group is about 10% smaller by room count than it was in 2019. CEO Larry Cuculic says he's changing that, partly by adding upmarket brands. Read more ›
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On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down who is actually winning in travel distribution and what the risks look like when platforms get exploited at scale. Read more ›
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Two near-identical launches in five weeks prove that creator-led travel commerce is here. The hard part now is proving that a reel can turn into a booking, and deciding how much the companies are willing to spend before they have that proof. Read more ›
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What happens when an AI assistant knows a traveler better than the brands competing for their business? At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to purchase. Read more ›
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As developers race to own hotel assets, hospitality brands with their 'asset-light' and 'asset-right' strategies seem content managing them. Read more ›
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Franchise agreements, like casinos, tend to favor the house. Now, as a generation of hotel contracts begin to expire, some owners are deciding to walk away from the table. Read more ›
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Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games. Read more ›
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Going into what is expected to be a busy July 4 travel season, airlines are cutting capacity as they hope to hold onto their pricing gains. Read more ›
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Delta has spent much of 2026 building up its presence in Asia partly in an attempt to gain more market share in the Pacific from its major rival in the region, United. Read more ›
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Trip.com’s financials are the clearest single document in travel for understanding what “China risk” actually looks like when it shows up in a balance sheet. Read more ›
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Mid-scale supply in Saudi Arabia is structurally short, and the events pipeline — Expo 2030, the 2034 World Cup — will make that shortage acute. Rove is moving early, but it won’t be the only brand doing the math. Read more ›
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Trip.com Group's Edison Chen has spent over a decade turning culture, events, and AI into travel demand. As a Skift IDEA Awards judge, he is looking for ideas that move beyond static bookings toward experiences travelers want to participate in, and that land deeply in a market rather than simply reaching it. Read more ›
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The 2026 World Cup was supposed to be a story about soccer. Instead, it became a story about America. Read more ›
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Apple is turning Wallet from a place to store hotel keys into a live trip surface. Disney shows how far that could go when a pass starts carrying more of the trip. Read more ›
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Ten weeks of data show remarkably strong demand from business and leisure travelers. It's not just a World Cup bump. Read more ›
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29.07.2026 18:34
Last update: 18:20 EDT.
News rating updated: 01:20.
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