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93 Dubai’s Rove Hotels Targets Saudi Arabia’s Mid-Scale Gap Before the Events Crunch Hits

Skift
Deepthi Nair @ Skift 2 place · today 10:45 EDT

Dubai’s Rove Hotels Targets Saudi Arabia’s Mid-Scale Gap Before the Events Crunch Hits

Mid-scale supply in Saudi Arabia is structurally short, and the events pipeline — Expo 2030, the 2034 World Cup — will make that shortage acute. Rove is moving early, but it won’t be the only brand doing the math.

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