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643 Why Trip.com Group’s Edison Chen Says Proximity Is Power in Global Travel

Skift
Angie Kirby and Kanchi Jain @ Skift · 06/26/2026 09:35 EDT

Why Trip.com Group’s Edison Chen Says Proximity Is Power in Global Travel

Trip.com Group's Edison Chen has spent over a decade turning culture, events, and AI into travel demand. As a Skift IDEA Awards judge, he is looking for ideas that move beyond static bookings toward experiences travelers want to participate in, and that land deeply in a market rather than simply reaching it.

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