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474 Going it Alone: Why Hotel Owners Are Dropping The Big Brands

Skift
Sarah Kopit @ Skift 2 place · 06/28/2026 08:00 EDT

Going it Alone: Why Hotel Owners Are Dropping The Big Brands

Franchise agreements, like casinos, tend to favor the house. Now, as a generation of hotel contracts begin to expire, some owners are deciding to walk away from the table.

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