With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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While IndiGo Founder Rahul Bhatia said incoming CEO Willie Walsh will "run the shop in its entirety," but the strategic perimeter appears to have been drawn before Walsh has set foot in the building. Read more ›
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Skift’s coverage informs travel audiences how to make decisions in travel through AI, news, research, brand advisory, recruiting, and more. But where does it prove who is standing out? The Skift IDEA Awards. Read more ›
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At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought. Read more ›
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Oberoi's parent company says geopolitical disruptions are reshaping travel patterns, but India’s affluent travelers are increasingly insulating luxury hotels from global shocks. Read more ›
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Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region. Read more ›
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Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands. Read more ›
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Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction. Read more ›
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Adam Harris is drawing a line between the AI that wins demos and the AI that runs a hotel at 2 a.m. without triggering a chargeback. For operators staring down agent-on-agent commerce, that distinction is the whole game — and most of what's being committed to this year is on the wrong side of it. Read more ›
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The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it. In earnings calls, CEOs now field questions about model training costs and agentic infrastructure with the same fluency they once reserved for RevPAR. In hiring, chief AI officer roles are cropping up everywhere on […] Read more ›
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Billionaire Tilman Fertitta is buying a debt pile with a casino company attached. His firm is assuming $11.9 billion of debt from Caesars while putting up $5.7 billion to acquire it. Expect asset sales as an endgame. Read more ›
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United is done trying to buy growth. Scott Kirby is now betting that weaker rivals will hand it to him for free. Read more ›
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YouTrip’s move raises a question: When do under-18s stop being an add-on to adult travel and become a customer segment in their own right? The answer may be much earlier than expected. Read more ›
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The ICE partnership hurt Avelo's brand. And the airline's CEO now acknowledges it had a real financial impact too. Read more ›
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Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs. Read more ›
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Accor had a mandatory retirement policy, so the “succession search” is the news here. A shift in shareholder sentiment is also notable, with more than 40% voting against Sébastian Bazin's pay. Read more ›
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On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where three big stories all pointed at the same shift: the distribution, loyalty, and infrastructure layers of hospitality are all getting reshuffled at once. Read more ›
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Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings. Read more ›
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America keeps building its air-travel consumer framework around disclosure, where Europe built it around liability, and two decades of evidence from across the Atlantic says our theory is wrong. Read more ›
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Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day. Read more ›
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Mews and SiteMinder are bringing distribution and hotel operations into one platform. The goal: Break down the hotel data silos that complicate AI adoption in the agentic age. Read more ›
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30.07.2026 00:48
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News rating updated: 07:40.
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