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898 Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.

Skift
Sean O'Neill @ Skift · 05/27/2026 09:30 EDT

Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.

Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day.

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