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37 Direct Booking Tug-of-War: Hotels’ Long Bid to Take Back Power

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Sean O'Neill @ Skift 1 place · today 15:13 EDT

Direct Booking Tug-of-War: Hotels’ Long Bid to Take Back Power

Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs.

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