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898 Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators

Skift
Bailey Schulz @ Skift · 05/27/2026 10:48 EDT

Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

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