Adam Harris is drawing a line between the AI that wins demos and the AI that runs a hotel at 2 a.m. without triggering a chargeback. For operators staring down agent-on-agent commerce, that distinction is the whole game — and most of what's being committed to this year is on the wrong side of it. Read more ›
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The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it. In earnings calls, CEOs now field questions about model training costs and agentic infrastructure with the same fluency they once reserved for RevPAR. In hiring, chief AI officer roles are cropping up everywhere on […] Read more ›
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Billionaire Tilman Fertitta is buying a debt pile with a casino company attached. His firm is assuming $11.9 billion of debt from Caesars while putting up $5.7 billion to acquire it. Expect asset sales as an endgame. Read more ›
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United is done trying to buy growth. Scott Kirby is now betting that weaker rivals will hand it to him for free. Read more ›
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YouTrip’s move raises a question: When do under-18s stop being an add-on to adult travel and become a customer segment in their own right? The answer may be much earlier than expected. Read more ›
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The ICE partnership hurt Avelo's brand. And the airline's CEO now acknowledges it had a real financial impact too. Read more ›
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Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs. Read more ›
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Accor had a mandatory retirement policy, so the “succession search” is the news here. A shift in shareholder sentiment is also notable, with more than 40% voting against Sébastian Bazin's pay. Read more ›
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On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where three big stories all pointed at the same shift: the distribution, loyalty, and infrastructure layers of hospitality are all getting reshuffled at once. Read more ›
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Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings. Read more ›
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America keeps building its air-travel consumer framework around disclosure, where Europe built it around liability, and two decades of evidence from across the Atlantic says our theory is wrong. Read more ›
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Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day. Read more ›
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Mews and SiteMinder are bringing distribution and hotel operations into one platform. The goal: Break down the hotel data silos that complicate AI adoption in the agentic age. Read more ›
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Airbnb has struggled to scale experiences. Investing in WeRoad — and hiring its CEO — is Chesky's preferred move: partner first, potentially acquire later. Read more ›
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Luxury resort brands are moving into the Texas Hill Country, chasing the region's millionaires. Read more ›
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The hotel leadership shuffle represents somewhat of an about-face for Airbnb as it opts for a leader with online travel agency experience rather than a hotel brand track record. Still, these are early days for Airbnb hotels, and there is plenty of time to get things right. Read more ›
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American is among the last of the largest U.S. carriers to announce an upgrade to its in-flight Wi-Fi. The deal is also a major get for Starlink, which accounts for the vast majority of SpaceX’s profits. Read more ›
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O'Leary and team now have one of the cleanest balance sheets in commercial aviation – the timing, with fuel costs hammering rivals, could hardly be better. Read more ›
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Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors. Read more ›
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The competitors to Musk's Starlink will eventually up their game. It's never healthy for customers and end-users to be dependent on a single vendor, regardless of the Starlink's competitive advantage at this moment. Read more ›
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21.07.2026 20:20
Last update: 20:10 EDT.
News rating updated: 03:10.
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