Mobile advertising spending rose 71% during Q2 2020 compared to 2019 despite the economic impact of the coronavirus pandemic. That’s according to the latest quarter report by mobile measurement firm PubMatic. While year-on-year increases were highest in the Americas (77%), the rise in quarter-on-quarter ad spending was highest in APAC (30%) compared to the Americas (7%) or EMEA (3%) regions largely due to rising ad costs in the region. Evidently,... Read more ›
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Shoppable livestreams have finally made it onto popular video app TikTok. This week, the app is hosting its first shoppable livestream with home shopping network Network. Targeted at Gen Z the livestream will be showing off a limited edition fashion collection designed by Joshua Vides. The collection, which includes pieces inspired by TikTok users themselves, will be available exclusively for live streamers on the app and can be purchased via... Read more ›
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Health and fitness app installs jumped 67% during March and April 2020 as more people chose to use mobile apps to stay in shape. That’s according to research by app tracking firm Adjust and fitness app Gympass. The study also found that higher installs resulted in a 61% jump in user sessions during May. However, app usage has waned as lockdowns were easing. In the US, fitness app installs were... Read more ›
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Discovery and native ad platform Outbrain announced the launch of a new ad product to help app marketers manage the web more cost-effectively. Outbrain’s App Install Smartad offers an alternative to wall gardens and during testing was found to boost conversions at a lower cost. The conversion rates were up to 90% higher than standard native ads at a lower cost-per-acquisition. “For the first time, we’re giving app advertisers a... Read more ›
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Facebook plans to remove some 1,000 advertising targeting options because they are not used often. In a blog post, the social network explained that it continuously reviewed its ad targeting options. Facebook added that “infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful.” As a response, the company will remove such options. This includes, for example,... Read more ›
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Back in 2018, Instagram launched a feature that showed users when they had scrolled to the bottom of their feed and seen all new posts from the last 48 hours. Now, the company says it will use the space at the bottom to recommend new organic posts that match a user’s interest. The addition is potentially a way to increase its advertising space on the app. In other words, recommended... Read more ›
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Snapchat is reportedly testing a tool that would let users share content on the app that’s not their own. The company previously said it was looking to develop ways through which users could share Stories outside of the app. A spokesperson confirmed to Axios that the app was exploring tools to make sharing easier and boost engagement. Content that could be shared outside of the app may include original shows... Read more ›
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TikTok has launched a new advertising campaign in an effort to promote the benefits of the app to its audience. The short video app is targeting US users in particular – a country where the company faces a potential ban. The messaging of the app centres on the various ways in which users can spread the joy of using it and how it unites people across a wide range of... Read more ›
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Software company Take-Two Interactive Software said it plans to acquire Playdots, a mobile developer, for a sum of $192 million through a cash and stock option. Among Playdots’ successes are three mobile games including Two Dots which was downloaded more than 80 million times since it launched in 2014. Take-Two hopes to bolster its mobile gaming segment through the acquisition. “Our acquisition of Playdots will diversify and strengthen further Take-Two’s... Read more ›
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Music streaming platform Deezer has launched an app that lets podcasters monitor the performance of their podcasts. Called Analytics by Deezer, the app consists of two tabs – Analytics and Audience. The Analytics tabs provides an overview of the number of streams, listeners, fans and shares a podcast received on Deezer. Meanwhile, the Audience tab shows demographics of the main listeners of a podcast including age and gender but also... Read more ›
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Mobile advertising placements on a major network jumped 70% during the pandemic led by interstitial ads and in spite of ad budget reductions. The increase was driven by consumers spending on average 20% more time on their mobile devices during April 2020 as the coronavirus pandemic kept them locked up indoors. According to the latest report from mobile analytics expert App Annie, consumers spent 1.6 trillion hours on their mobile... Read more ›
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It appears that both Facebook and rival Snapchat have been in talks with Dubsmash about a possible acquisition of the lip-synching short-form video app. A rival to TikTok, Dubsmash generated over 30 million installs after TikTok was banned in India. According to Dubsmash, the app generates some one billion video views per month and holds 27% of the short-form video market in the US by installs compared to TikTok’s 59%.... Read more ›
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Facebook has just launched a new product that allows small businesses to monetise online events. Called “paid online events”, the feature has been specifically created for smaller businesses, creators and educators to generate some cash from the online events they post. Any page owner can create an online event, set a price and then promote it. The social network said that as social distancing measures continued to place burdens on... Read more ›
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Mobile payment solutions like Apple Pay and Google Pay have seen a resurgence in usage, in part driven by the changing shopping behaviours of consumers following the COVID-19 pandemic. As a growing number of shoppers headed online to order product, more were using contactless and online payment options such as PayPal to check out their purchases. App Annie’s latest overview of the top 10 US fintech apps shows that mobile... Read more ›
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Snapchat has launched lenses for TikTok to make it easier for its userbase to share lenses across the two apps. To mark the launch, Snapchat partners with four TikTok dancers, among them Jalaiah Harmon, the creator of Renegade dance. The lenses track people’s movements and change in response. For example, one such lens adds rain and fireworks around subjects which move about as the person moves. For Snapchat, the rollout... Read more ›
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TikTok rival Likee has been quietly attracting millions in monthly active users. According to an earnings report by operator Joyy, the Chinese Internet firm, Joyy had 150 million monthly active users in June 2020. Compare that to TikTok which last boasted 200 million daily active users, TechCrunch reports. But the company’s MAU is estimated at some 800 million. Much like TikTok, Likee allows users to create short-form video content and... Read more ›
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A majority (79%) of consumers admit that as brands personalise their loyalty programs, they are more willing to remain loyal to that brand. That’s according to a survey of 2,000 consumers on personalisation tactics used by brands conducted by Formation.ai, which uses AI and machine learning to deliver one-to-one offers to customers. The “Brand Loyalty 2020: The Need for Hyper-Individualization” study also revealed that 33% of customers felt that personalised... Read more ›
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Facebook has emerged as the most popular advertising platform for small and medium-sized businesses in the US, according to research by Borrell Associates. The survey of 210 SMBs found that 88% of SMBs use the social media network to advertise. Instagram ranked second at 52%, followed by LinkedIn (35%), Twitter (26%), Yelp (15%), Pinterest (11%), TikTok (5%), Snapchat (3%), and Reddit (2%). Over half (60%) of SMBs referred to social... Read more ›
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Apple has angered some users by reportedly redirecting their requests to launch a news page to its Apple News app instead of the requested publisher’s web page. CEO of Scroll, Tony Haile, posted tweets earlier this week which show how a mobile user clicking on an article by the Atlantic in Google search results was redirected to the Apple News app rather than the Atlantic website. The changes are part... Read more ›
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RevenueCat, a platform that promises to take the stress out of subscriptions for mobile app developers, has just announced a $15 million Series funding round led by Index Ventures. The company launched back in 2017 with a tool that lets developers manage subscriptions and in-app purchases. The resulting SDK quickly received approval from app developers and by August 2018, they had built over 40 apps using RevenuCat and raised $1.5... Read more ›
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Most popular sources
Wired
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36% 25 |
Business Insider
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13% 2 |
Vox
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11% 7 |
Gizmodo
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10% 2 |
CoinDesk
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4% 2 |
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24.01.2026 10:19
Last update: 10:10 EDT.
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