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627 TikTok trials shoppable video live streams in-app

Business of Apps
Anne Freier @ Business of Apps · 08/25/2020 05:00 EDT

TikTok trials shoppable video live streams in-app

Shoppable livestreams have finally made it onto popular video app TikTok. This week, the app is hosting its first shoppable livestream with home shopping network Network. Targeted at Gen Z the livestream will be showing off a limited edition fashion collection designed by Joshua Vides. The collection, which includes pieces inspired by TikTok users themselves, will be available exclusively for live streamers on the app and can be purchased via pop-up page. It marks the first time that users can make a purcha

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