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Business of Apps
Anne Freier @ Business of Apps · 08/13/2020 05:00 EDT

TikTok may have violated Play Store user data protection rules

TikTok may have abused a privacy weakness in Google Android to collect mobile device identifiers from millions of users, according to an analysis by The Wall Street Journal. This adds further pressure to a company which has already come under fire for collecting private user data in the US and India. Although the company ended collecting user data in this manner back in November 2019, the analysis found that TikTok... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/12/2020 07:02 EDT

Mobile advertisers adjust expectations for mobile ad budget growth

Marketers are adjusting their expectations for mobile ad growth in the UK for 2020, according to a report by WARC and the Mobile Marketing Association (MMA) shared with Mobile Marketer. The survey of 90 professionals revealed that fewer marketers (31%) expect to increase their mobile ad budgets this year compared to before the coronavirus pandemic (56%). The changes are a testament to the economic impact of the crisis and highlight... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/12/2020 06:00 EDT

Twitter trials automatic translation integration

Twitter is currently testing automatic translations for tweets to be sent in different languages. The app already provides an in-built translation feature that lets users translate their tweets. But the latest addition means that if your default language to tweet is, for example, English then all tweets can be viewed in English now without pressing a button. The function is being trialled with users in Brazil right now whereby some... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/12/2020 05:00 EDT

TikTok reveals first round of winners for its Creator Fund

After announcing a $200 million fund for creators in July, popular short video platform TikTok has revealed the first recipients for the fund. The aim of the fund is to support creators of all sizes to generate an earning on the platform by entertaining TikTok users worldwide. Although “all sizes” really only refers to already established creators with over 10,000 followers. In a blog post, the company wrote: “Creating engaging... Read more â€ș

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Business of Apps
Talha Ali @ Business of Apps · 08/12/2020 03:00 EDT

Save the date for TikTok Marketing Strategies (Europe) 2020

This September
 We’re bringing together the TikTok commmunity 📾 TikTok Marketing Strategies (Europe) will feature a mix of live and on-demand content. You’ll be able to access the latest insights from TikTok marketers, creators, agencies and platforms. The event will take place on Thursday September 24th. We’ll be hosting talks, discussions and interactive workshops covering all the key elements of TikTok marketing and advertising. We’d love for you to join... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/11/2020 07:22 EDT

Twitter is interested in buying TikTok’s US business

Twitter has emerged as a potential buyer for TikTok’s US operations. The news follow Microsoft recently acknowledging that it had been in talks with TikTok to possibly purchase the business. According to The Wall Street Journal, Twitter is in talks with TikTok about purchasing its US and possibly UK business. Meanwhile, Microsoft would be interested in acquiring the US, Canadian, Australian and New Zealand business. However, Microsoft is rumoured to... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/11/2020 06:00 EDT

Google rolls out Rewarded Interstitial and other in-app ad formats

Although Google Play users spend 1.4 trillion minutes playing mobile games per month, in-app purchases are still not a dominant part of developers’ revenue streams. Some 96% of app users will never make an in-app purchase on a mobile game. To address this shortcoming, Google recently introduced Rewarded Interstitials at the Think Games China event. The new advertising format aims to help developers increase in-app engagement by showing rewarded ads... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/11/2020 05:00 EDT

WhatsApp lets users verify forwarded messages

WhatsApp is currently testing a feature that is meant to help users stop the spread of misinformation by allowing them to check if forwarded messages are valid. When a message is forwarded, users can now employ the ‘Search the Web’ function to automatically find similar results and news stories online. The forwarded message is verified against credible news sources. When users get sent a message from people who are not... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/10/2020 06:15 EDT

These are the top 10 hashtag categories on TikTok

TikTok is among the most popular and fastest growing apps globally, having reported two billion downloads in May 2020. As the popular short-video platform continues to expand its products and services for marketers and advertisers, MediaKix has analysed the top hashtags according to views. The findings are particularly useful for influencer marketing campaigns. The largest category in terms of views was entertainment with 535 billion views; combining hashtags such as... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/10/2020 05:00 EDT

Amazon leads chart of top US shopping apps

When it comes to mobile shopping, it’s not difficult to see why COVID-19 lockdowns would have resulted in a spike in shopping app downloads. With more people than ever before locked into their homes, online orders and home deliveries have peaked. Now, new data from App Annie has revealed the top 10 North American shopping apps during Q2 2020 by monthly active user growth. Similar to the UK, Amazon ranked... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/07/2020 07:16 EDT

AppSamurai announces winners of Resilience Grant

AppSamurai, the mobile growth platform, has unveiled the winners of its global Resilience Grant launched in May.  The grant aims to support mobile app publishers with an award of up to $10,000 in advertising spending for user acquisition campaigns. All developers needed to do was to show that their apps supported mental and emotional wellbeing as coronavirus lockdowns were sweeping the nations. The list of winners, judged by a panel... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/07/2020 06:19 EDT

Surge in video app subscriptions – Netflix, Amazon and Hulu lead charts

The last few years have seen the rapid rise of video streaming apps such as Netflix, Hulu and HBO Now. Many of these mobile apps have attracted millions in subscribers. With coronavirus fears forcing people into lockdown, the percentage of people streaming shows on Twitch and co. grew rapidly. Amazon Twitch noted a 31% rise in viewers from 33 million in early March to 43 million by the end of... Read more â€ș

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Business of Apps
Anne Freier @ Business of Apps · 08/07/2020 05:15 EDT

Instagram officially launches Reels – its TikTok competitor feature

Though we’ve known Reels was coming to Instagram for quite some time now, the popular photo app this week officially unveiled the new feature. In an introductory blog post, Instagram described Reels as a way to create and share fun videos with friends. Touted as a TikTok competitor, Reels lets users create 15-second video clips edited together from multiple clips. Users can also add music from a sound library Instagram... Read more â€ș

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