Triller, the video-sharing app that is already touted as a TikTok rival, has just partnered with ad tech start-up Consumable to sell programmatic ads in-app. The digital and video format ads would be placed between videos. Triller lets users create professional-looking music videos based on its AR technology. As user attention spans are getting shorter, Consumable provides bite-sized content within digital display and video ads. “This is an exciting partnership... Read more ›
0
Just in time for its 10th anniversary, Instagram has launched a series of new features and tools for a better user experience and wellbeing. The popular photo app launched ‘Stories Map’ which lets users share, download and save stories to highlights. The app is also extending its shopping features to its short-form video and live-streaming tool Reels. Products by retailers and brands that are already featured on its IGTV platform... Read more ›
0
Apple has given its App Store marketing tools a bit of an upgrade. App developers can now benefit from custom tools like short links and QR codes. Short links and QR codes can now be used to redirect customers to an app product page on the App Store. In a very brief announcement, Apple wrote: “Take advantage of new marketing resources to promote your apps around the world. You can... Read more ›
0
Gimbal, the location data experts, just launched a new real-time solution that connects mobile orders to in-store, curbside and drive-thru pickup options. The On-the-Way SDK expands on the company’s existing enterprise grade location SDK. As the coronavirus pandemic has been sweeping nations, technological advancements have driven more consumers to using their mobile devices. Brands and retailers have been adapting rapidly by establishing buy online pickup in-store options, curbside and other... Read more ›
0
The coronavirus crisis had a big effect on finch apps according to research by app marketing platform Adjust and app intelligence provider Apptopia. Activity in investment apps, for examples, saw a rise of 88% in average sessions per day between January and June 2020. Apps by trading platforms such as Acorns, Gatsby and Stash are making it easier for anyone to start investing in stocks. Investment apps were the second-fastest... Read more ›
0
Game Refinery, the mobile gaming market expert, only recently unveiled a new tool to provide added insights on mobile gamers for developers. The ‘Player Motivations and Archetypes’ feature provides motivational insights on game features and sub-genres for publishers and developers. It’s based on interviews with more than 10,000 gamers across different countries. Now, the feature has been given a big update to offer market-level analysis of players on the US... Read more ›
0
With the start of the COVID-19 pandemic, average location opt-in rates for apps rose 39% in March 2020 to 10.7% in June, according to a new benchmark report published by customer engagement firm Airship. The report compares pre- and post-COVID global app user data for a more accurate picture of ongoing user behaviour throughout 2020. It shows that mobile app audience grow was up 31% in 2020 compared to 17%... Read more ›
0
Triller, the video app touted as a prominent TikTok competitor, has apparently been inflating the number of its monthly active users. The app which has attracted some prominent TikTok users, last month boasted 100 million monthly active users. But according to a report published by Business Insider, six ex-employees are disputing these numbers. In October 2019, the app had some 13 million monthly active users and 60 million app downloads.... Read more ›
0
Consumers are demanding more information from apps to stay safe in a COVID-19 world. According to a study by Sinch, the cloud communications firm for mobile engagement, 91% of consumers would like mobile services to improve so they can continue to avoid crowds and spend less time in-store. Some 91% want notifications on suspicious activity such as banking while 89% would prefer to know about service outages. Another 88% said... Read more ›
0
App developers have noticed a boost in revenues from in-app purchases versus in-app advertising. As in-app ad placements dropped during the pandemic, in-app purchases have grown during the same time frame. According to an overview provided by eMarketer, it marks a shift in how developers are making money from their apps. App revenues from purchases increased 23% during the first half 2020 compared to the previous year to $50 billion.... Read more ›
0
TikTok was the most downloaded app globally in August 2020. The popular short-form video app saw nearly 63.4 million installs which is 1.7% more than August 2019. The countries responsible for the highest number of installs were Indonesia (11%) and Brazil (9%), according to data from Sensor Tower. Facebook ranks as the second most installed social media app with over 51.6 million installs. India is leading downloads of the social... Read more ›
0
One of the big updates that Apple’s iOS 14 release has brought to the table is that IDFA tracker has become opt-in. From now on, every iOS app developer has to explicitly ask his mobile app user to grant using IDFA with her or his iPhone or iPad. The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track... Read more ›
0
Google is launching a range of products to help SMBs get through these hard times and adapt to the challenges ahead. The search engine is allowing retailers to list their products on Google Shopping tabs in Europe, the Middle East and Africa for free during October. Retailers and businesses that use the Merchant Centre and Shopping ads will get their listings added for free. The ads and listings tend to... Read more ›
0
Video ads boasted 48% higher sales compared to static digital ads, according to research by video advertising firm VidMob. The latest study dives deeper into video ads as a marketing tool by comparing ads across social media sites such as Facebook, Instagram, Facebook Messenger and others over the holiday season. How long a video ad plays a key role in terms of purchase rate. For example, 10 to 15-second video... Read more ›
0
One of the big updates that Apple’s iOS 14 release has brought to the table is that IDFA tracker has become opt-in. From now on, every iOS app developer has to explicitly ask his mobile app user to grant using IDFA with her or his iPhone or iPad. The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track... Read more ›
0
During its latest earnings call, Nike confirmed that demand for its Nike App had jumped 150% during the first quarter of 2020. Its commerce app downloads rose 200% during the same period. The company posted a monthly active user growth in the triple digits. Over half of members used the Nike Training Club app for a workout. The app provides access to virtual yoga and fitness classes and nutrition tips.... Read more ›
0
HAGS, the app that lets students sign yearbooks via Snapchat, has received a $1 million investment led by GV, with participation from BoxGroup and various angel investors as the start-up looks to help students bond virtually. Read more ›
0
Influencer marketing is driving an increasing number of online purchases, according to research by coupon and promotions platform Valassis. The data shared with Mobile Marketer finds that 51% of consumers bought a product or service that had been promoted by an influencer in the last 24 months. Among the 1,000 customers surveyed, 39% of those aged 25 to 34 years were more likely to be influenced by the opinions of... Read more ›
0
If you think everyone likes social media, think again. One of third of British consumers wish that TikTok had never been invented. That’s according to a survey of 2,000 UK adults by Uswitch.com that highlights just how much we dislike social networks. Another 30% of participants said they wished Facebook had never been invented, followed by Twitter (27%) and Instagram (23%). “Some social media sites are less about sharing news... Read more ›
0
Major app and game makers Epic Games, Match Group and Spotify have collaborate to launch the Coalition for App Fairness to advocate for fairer rules on app operation. It’s an attempt to get Apple and Google to change their rules on charging excessive fees and hinder competition. “As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice... Read more ›
0
Most popular sources
Wired
|
34% 23 |
Vox
|
12% 8 |
Business Insider
|
11% 3 |
Gizmodo
|
9% 0 |
Slashdot
|
4% 2 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
24.01.2026 06:54
Last update: 06:45 EDT.
News rating updated: 13:40.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.