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614 YouTube rolls out Select for enhanced branding opportunities

Business of Apps
Anne Freier @ Business of Apps · 10/12/2020 07:08 EDT

YouTube rolls out Select for enhanced branding opportunities

YouTube has launched a new content solution for UK advertisers that lets them reach new audiences through brand-relevant content. Dubbed YouTube Select, the solution lets marketers reach relevant consumers by selecting specific content categories for their ads. “With YouTube Select, advertisers have an array of creatively diverse British channels and creators at their fingertips,” explained Ben McOwen Wilson, UK Managing Director at YouTube. “Now with greater ease than ever before, YouTube Select helps adve

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