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495 UK mobile ad spend dips 1% while digital ad spend is down 5% in H1 2020

Business of Apps
Anne Freier @ Business of Apps · 10/16/2020 06:35 EDT

UK mobile ad spend dips 1% while digital ad spend is down 5% in H1 2020

Total digital advertising spend in the UK dropped 5% during the first six months of the year – a reflection of the economic state induced by coronavirus lockdowns. New data by the IAB UK and PwC shows that despite the dip, the digital ad market remains stable. Yet, the ad market in the UK is expected to drop by 15.6% in 2020 compared to 2019. While display ads grew slightly by 0.3% to £2.84 billion, video ad spend was up a healthy 5.7% to £1.35 billion. “The growth reflects the rise of video streaming durin

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