![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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The entertainment and events sector will see some of the biggest drops to digital ad spend in 2020 because of coronavirus restrictions. As countless events continue to be cancelled, eMarketer predicts that advertising spending on mobile and digital ads could drop almost 7% by a whopping $520 million compared to 2019. The drop is rather dramatic considering that in 2019 ad spend within the industry rose 28.2%. However, the forecast... Read more ›
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Social media platforms Facebook, YouTube and Twitter have come to an agreement with the World Federation of Advertisers (WFA) to adopt a set of common definitions for gate speech and harmful content. The efforts have been led by the industry’s Global Alliance for Responsible Media which has been working towards a more unified definition and reporting framework. The idea is that advertising across the social networks could be homogenised in... Read more ›
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As Google Play and the Apple App Store boast more than 4.7 million apps combined, safeguarding consumer data is of paramount important. But new research from Pixalate the ad fraud intelligence company, reveals that 66% of Android and 78% of iOS apps do not have an address of registry. Apps originating from Cyprus, a common shell company location, saw over 2.5 million downloads, which is the twice that of any... Read more ›
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Kargo, the mobile advertising company, has partnered with the AMP Project to speed up mobile website download times. The aim of the collaboration is to provide new and improved ad formats for advertisers. These will be optimised according to AMP standards and provide better performance on mobile devices. Specifically, the ads will be faster to download on the mobile web. Among the first partners to offer the new formats including... Read more ›
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Facebook has provided creators with additional controls over the images they own and how they can use them across the social media platform. The Facebook Rights Manager for Images extends on the Creator Studio features. These enable creators and publishers to control how their content is being distributed on Instagram and Facebook. The updated version of the Rights Manager integrates image matching so that creators can protect and manage their... Read more ›
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Over a third (36%) of Instagrammers use the platform to follow brands, making it the social network being used most with the specific purpose to follow brands, according to research by AudienceProject. The findings will be great news for marketers. But what’s more is that over two-thirds of Instagram users were using the app daily. It was the most important app for Gen Z and millennials, while Facebook was the... Read more ›
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Google has announced YouTube Shorts – a short-form video feature that’s to rival TikTok. Shorts allow creators to shoot short videos using their mobile phones. Much like TikTok, videos are only 15 seconds in length and include a choice of background music. Google is among many social media companies that have jumped on the short-form video app bandwagon. Following the success of TikTok, Instagram launched a similar tool called Reels.... Read more ›
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Strategy games are now the third biggest mobile gaming genre with 56% of iOS revenue coming from Chinese companies such as Diandian Interactive and KingsGroup. That’s according to new research by GameRefinery released today. Strategy was contributing 13% of the US market’s revenue at around $102.7 million. But Western strategy games such as Mobile Strike and Clash of Kings appear to be losing out to Chinese competitors with their yearly... Read more ›
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The COVID-19 pandemic fuelled a 35% hike in eCommerce app installs which is 12% above levels seen in Q4 2019. For marketers the findings by AppFlyer’s The State of Shopping App Marketing report highlight some plenty of emerging opportunities to boost sales and brand recognition as more shoppers are seeking safer means to shop. In the UK, overall shopping app usage rose 8% in June 2020, while in Europe it... Read more ›
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While it’s now cheaper than ever before to acquire new mobile gamers, the cost to turn them into paying users has hit a high at a hike of 24% compared to 2019. That’s according to new research from Liftoff which found that while CPIs were just $1.47, conversion rates dropped 22% in 2020. The cost to acquire players was down 66% from 2019. What’s more, engagement rates were down almost... Read more ›
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Consumer spending in travel apps grew 30% during the summer compared to the first quarter of the year, according to App Annie data. In the UK, the Trainline app saw a 105% jump in downloads during the measurement period. Google Maps, Booking.com and Airbnb were the top three travel apps during the summer season. Meanwhile, Ryanair saw a growth in user time spent in-app as lockdown restrictions eased and more... Read more ›
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Apple is set to launch a subscription service for fitness classes. Called Fitness+, subscriptions for the online fitness classes cost $9.99 per month and can be accessed via iPhone, iPad, Apple Watch, or Apple TV. The service does require an Apple Watch, according to company information. Subscribers can opt to pay for the full year instead at $79.99. If you’re in the market for a brand new Apple Watch, you’ll... Read more ›
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TikTok has announced the 100 million monthly active user milestone in Europe. The results are a positive sign for an app that faces major regulatory hurdles and bans in the US and in India, respectively. In line with these issues, it appears the popular short-video app may be turning to Europe to make up for the loss of users across India and potentially the US. TikTok recently also launched the... Read more ›
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Adult mobile gamers prefer audio ads over other mobile game monetisation methods, according to a survey by YouGov among over 1,200 players Audio ads even ranked higher than rewarded videos ads and in-app purchases. It’s testament to the advertising format’s tremendous user friendliness. According to the survey, 86% of gamers did not like full-screen ads in mobile games because it interrupted their game play. Some 67% said they preferred ads... Read more ›
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TikTok is predicted to boost its UK user base by 75% in 2020 to 8.5 million, according to an update publishing by analytics company eMarketer. Usage should exceed 10% of the UK population in 2020, surpassing a total of 10 million in 2021. The rise is driven in part by the effects of coronavirus and a greater number of people making use of mobile apps to spend time indoors. “Due... Read more ›
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Amazon announced that it has added programmatic advertising to its live-streaming platform Twitch which boasts some 17.5 million viewers daily. Via Amazon Advertising, marketers can now buy video and display ads on Twitch alongside Twitch audiences. All of these are being included in Amazon Advertising campaigns. For marketers this means that they can target Twitch viewers based on their interests via contextual campaigns. These are measured using Amazon’s Advertising platform.... Read more ›
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Snap could soon be rolling out adverts in its Minis – the small apps that can be embedded and used directly from within Snapchat without having to launch another app. Based on HTML 5, Minis can be accessed via the chat section of Snapchat. Since their launch in June, six such mini apps are now live including a slimmed down version of meditation app Headspace. For developers, Minis are a... Read more ›
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Apple has updated its App Store Review Guidelines to clarify how app developers can use its new features launched alongside iOS 14. The update of the operating system has seen Apple announce tools like Widgets and App Clips. Widgets, for example, can be used to add useful information about an app’s functionalities. This is useful for apps that publish up-to-date information such as weather reports or booked appointment reminders. The... Read more ›
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Gen Z are more likely to recall adverts compared to older generations despite spending less time viewing content that could be skipped. That’s according to a study by Snap, the maker of Snapchat. Some 59% of Gen Z recalled skippable video ads compared to 57% of millennials and 47% of Gen X participants when Kantar tested their ad recall. “This study proves that Gen Z audiences are far faster at... Read more ›
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Podcast adverts increase brand awareness between 24% to 79%, according to an analysis of 834 million podcast impressions by data-driven marketing firm Claritas. The final report unveils that lift rates were 30x higher than those of other media such as digital display, print or linear TV which average 2.6%. Podcasts have doubled over the last few years, from 500,000 to one million. According to the Interactive Advertising Bureau and eMarketer,... Read more ›
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Business Insider
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Gizmodo
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14% 3 |
The Verge
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8% 0 |
Tom's Hardware
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7% 4 |
Eurogamer.net
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5% 0 |
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02.10.2024 06:34
Last update: 06:26 EDT.
News rating updated: 13:20.
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